This installment of our weekly, curated rundown includes new products and services for livestream commerce, direct checkout, business agents, cryptocurrencies, visual search, logistics, media platforms, listing strategies, and AI-powered product intelligence.
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New Tools for Merchants
Ordoro and ConnectBooks integrate for ecommerce reporting. Ordoro, a platform for shipping, inventory, and fulfillment, and ConnectBooks, an accounting platform for ecommerce sellers, have announced an integration to help merchants with financial reporting. Together, the two companies help merchants connect inventory cost data to financials to provide greater visibility into costs, margins, and performance.
Google Pay expands with direct checkout. Google Pay has introduced direct checkout, which integrates customers’ Google Wallet payment options into the checkout pages of participating merchants. The experience has launched for select merchants that use third-party payment services Airwallet and Adyen. Google plans to scale the capability to partners worldwide. Google has also updated Secure Payment Authentication to streamline transactions, ensuring safeguards for payment credentials and personal data.
Etsy adds a listing strategies feature for ads. Etsy Ads has released listing strategies to guide budget allocations, listing by listing. For daily ad budgets of $25 or more, sellers can choose a strategy for each listing rather than an entire campaign. According to Etsy, this provides more flexibility, whether getting bestsellers in front of more buyers or keeping costs in check.
Kyzuvex launches AI livestream commerce ecosystem. Kyzuvex has launched an AI Virtual Livestream Commerce Ecosystem. Key features include virtual hosts, real-time multilingual capabilities, automated product demonstrations and recommendations, intelligent customer interaction, cross-border ecommerce support, and more.
DoorDash Ads expands commerce media platform. DoorDash Ads has launched tools for format types, off-site reach, campaign automation, and measurement. Spotlight ad format is a premium home page placement to drive discovery at key moments of intent. Symbiosys, a DoorDash company, powers off-site and on-site commerce media worldwide. A partnership with LiveRamp (identity verification) enables privacy-centric measurement that matches advertiser and DoorDash data. DoorDash Ads also features enhanced Smart Campaigns with expanded promotions and auto-bidding.
Meta expands Business Agent. Meta has expanded its Business Agent on WhatsApp, Messenger, and Instagram. The Agent can answer questions specific to a business, recommend products from a catalog, book appointments, and qualify incoming leads, among other features. Meta is also introducing an agentic platform that builds, customizes, and deploys a Business Agent at scale.
Crypto fintech RedotPay launches Connect for B2B companies. RedotPay, a stablecoin-based payment company, has launched Connect, which enables B2B merchants to accept stablecoin payments while settling in local currencies. With direct access to more than 700 million global crypto users, RedotPay says it opens a new channel for merchants looking to scale beyond traditional payment ecosystems. RedotPay is also launching AI-powered agentic payments using stablecoins, extending its infrastructure from merchant acceptance into fully automated commerce.
WWEX Group and Auctane complete merger to create ShipStation Global. WWEX Group, a logistics provider, and Auctane, owner of ShipStation, Stamps.com, Metapack, and Packlink, have merged. The combined company will operate as ShipStation Global, backed by Thoma Bravo, a software-focused investment firm. The merger unites WWEX Group’s freight brokerage network with Auctane’s shipping software, global carrier connectivity, and automation.
Amazon releases real-time AI images in the search bar. Amazon has debuted visual suggestion features to enable more precise product discovery in its Shopping app’s search bar. As consumers search for products using descriptive language, AI-generated images take shape in the suggestions below the bar, shifting and refining with each word added. Customers can tap the generated image that best aligns with their vision and shop for visually similar products.
iThink Logistics debuts real-time overseas shipment tracking for India-based sellers. Ecommerce platform iThink Logistics has launched live tracking for overseas shipments of India-based sellers, including independent makers and sellers on marketplaces such as Etsy. The capability provides sellers and their international buyers with real-time visibility throughout the delivery journey, from pickup in India to destinations in more than 220 countries worldwide.
Constant Contact launches SMS marketing tool in Australia. Constant Contact has launched an SMS marketing tool for business customers in Australia. The tool brings text messaging into the company’s existing email and social marketing platform. According to Constant Contact, the service facilitates flash promotions, sale alerts, appointment reminders, booking reminders, loyalty messages, and more.
Hey Savi and PayPal launch agentic commerce platform with in-app checkout. Hey Savi, a U.K.-based fashion search tool, has launched an agentic commerce experience with native checkout powered by PayPal. By providing shoppers with a unified experience for research and purchase, merchants can expand their reach and drive conversions, per PayPal. Interested U.K. merchants can sign up at PayPal.ai.
Shopsense AI launches Shoppable Intelligence Model for contextual commerce. Shopsense AI, a platform for turning content into commerce, has released the Shoppable Intelligence Model, a proprietary in-house tool for training, decision-making, dataset management, and benchmarking. Shopsense AI states the model delivers 25% to 50% higher retrieval accuracy across product discovery benchmarks versus OpenAI’s CLIP and Google’s SigLIP2.
NielsenIQ launches Product Intelligence for AI-driven commerce. NielsenIQ, a consumer intelligence company, has launched NIQ Product Intelligence to help retailers and brands transform fragmented product data into structured commerce data. NielsenIQ states the new service creates a unified product layer that standardizes attributes, resolves product identity across systems, and enriches product data at scale, enabling AI systems to understand, match, and recommend products.
TeleSuite launches an ecommerce layer for Telegram. TeleSuite, a Telegram-native commerce platform for creators and brands, has launched its transaction layer. Built for the Telegram and open-network ecosystem, TeleSuite helps creators and merchants sell products, courses, and memberships inside Telegram. TeleSuite says it adds the business layer to Telegram: storefront, checkout, fulfillment, and more.






