Practical Ecommerce

Top 15 Local Directory Listing Services

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

Dozens of local business directories exist, so claiming your listing on each one could be quite a chore.

Fortunately, a number of services are available that make the job easier, much less time-consuming, and that ensure your business information is consistent across the directory spectrum.

Arranged in alphabetical order, here are fifteen such services that offer an array of features, listing options, and price points.

1. Acxiom My Business Listing Manager

Acxiom My Business Listing Manager

Acxiom My Business Listing Manager

Acxiom’s My Business Listing Manager is a listing management portal that lets businesses claim their listing and make corrections or additions.

My Business Listing Manager entries are redistributed directly to:

  • More than eighty companies in the Internet Yellow Page and local search marketplace;
  • Major search engines;
  • Over 250 distribution partners through online private labeled solutions;
  • Top directory print publishers.

To use the service, Acxiom requires membership, which is free.

Membership enables business owners to update basic data points related to their business, including NAP (name, address, and phone number), web address, e-mail address, and business classification. Premium memberships that include more services are also available.

Acxiom charges businesses that claim more than five listings $50 per listing. Companies that plan to submit more than thirty listings can take advantage of a bulk upload option that lowers the cost.

2. BrightLocal

BrightLocal CitationBurst

BrightLocal CitationBurst

Specializing in local SEO, BrightLocal presents CitationBurst, a proprietary local directory submission platform that lets businesses submit to many different directories at one time, including local, general, and niche sites.

Using CitationBurst, companies can:

  • Update and correct existing listings;
  • Build new, accurate citations;
  • Submit directly to each site;
  • Track results through reports.

BrightLocal is a pay-per-submission service that charges $3.00 per site. Businesses can purchase bulk submission packages, which lowers the price to $2.00 per site. Trained staff members submit each listing manually, as opposed to using automation software.

3. Dex Media

Dex Media

Dex Media

Dex Media is a full-service media company that provides integrated marketing solutions for small businesses. Among its services, the company offers online business listings that appear on sites like DexKnows and Superpages. The cost to use the service is $20 per month.

For that, businesses receive:

  • A complete business profile highlighting contact information, company logo, coupons, and map;
  • Prominent placement on DexKnows or Superpages;
  • Online reporting and account management;
  • Ratings and reviews;
  • Call tracking and reporting.

4. Express Update

Express Update

Express Update

Express Update is a free service that sends business information to search engines, car navigation systems, and local online directories. Companies can update their profile as many times as needed without having to pay a fee or upgrade the account.

A premium option gives businesses complete control over their listings and includes more sites, such as Bing, Yahoo, Yelp, CitySearch, and Superpages.

5. EZlocal

EZlocal

EZlocal

EZlocal helps businesses achieve top local placement on sites such as Google, Yahoo, and Bing, as well as relevant local directories, social networks, online maps, and mobile apps. Business listings include syndication to more than 100 directories in total.

The service also provides a 10-page mobile-friendly website, one hour per month of updates, custom domain name and email accounts, and Google search advertising.

Pricing starts at $95 per month.

6. Localeze

Localeze

Localeze

Focusing on local brick-and-mortar businesses, Localeze provides listing management tools that enable companies to update their information to more than 100 local search platforms, mobile applications, navigation systems, and directories.

It costs approximately $25 per month to use the service.

7. Localhub

Localhub

Localhub

Localhub (also referred to as “Local Site Submit”) is designed for use by small business owners and marketing agencies looking to increase their local visibility in search engines.

Services include citation submissions, Google My Business, Yahoo Local, and Bing Places for Business. Localhub completes each submission by hand and optimizes listings to help them rank better in search engines returns.

Pricing starts at $20 per month plus a one-time fee of $150.

8. Locu

Locu

Locu

Locu, a GoDaddy company, is best-suited for use by restaurants, home service businesses, personal care services, and professional services. In addition to NAP information, companies can include items such as menus, a list of services, and photos. Locu supplies design templates that businesses can use to enhance the look of these elements.

Once the account is set up and listed data included, Locu’s “Get Found” service distributes the information across a range of sites, including the business’s website, Facebook page, Yelp, Foursquare, YellowPages.com, TripAdvisor, OpenTable, and CitySearch, among others.

Pricing starts at $11.99 per month.

9. Moz Local

Moz Local

Moz Local

Moz Local creates and maintains business listings on the sites, apps, and directories that factor most into local search engine results.

Businesses can use the service to create and update their listings, manage location information, re-verify listings, and find and resolve duplicate listings.

The service sends information to five main aggregators of location data: Infogroup, Neustar Localeze, Acxiom, Factual, and Foursquare. In turn, these send information to local search engines.

Pricing is $84 per year for each location.

10. OpenLocal

OpenLocal

OpenLocal

An OpenLocal account representative works with each business to create a profile that includes core business details, keywords, photos, promotions, and other information. The service publishes listings to sites like Yelp, Foursquare, YellowPages.com, TripAdvisor, OpenTable, and CitySearch.

OpenLocal also provides online reputation monitoring and social media marketing tools. A reporting dashboard alerts businesses when new directories and search engines post their profiles.

Pricing starts at $69 per month along with a $200 one-time setup fee.

11. SinglePlatform

SinglePlatform

SinglePlatform

SinglePlatform is owned by Constant Contact. That fact alone should tell you it is a service intended for small business use.

Managed from a single dashboard, business can update listings and include customized menus, product and service lists, photos, announcements, and special offers. The platform distributes listing information to search engines, review websites, social networks, and mobile apps. It can also integrate with the business’s website. An analytics tool enables businesses to track performance across the range of sites.

Pricing is $99 per month.

12. Universal Business Listing

Universal Business Listing

Universal Business Listing

Universal Business Listing (UBL) is a service that provides a single point of entry for the creation and distribution of enhanced business profiles. It sends verified data to all major outlets, including:

  • Search engines – Google, Yahoo, and Bing;
  • Online yellow pages – Superpages, Yellowpages, and Yellowbook;
  • Portals and guides – AOL, Mapquest, and Citysearch;
  • Cell phones and mobile apps – Blackberry, iPhone, and Android;
  • In-car GPS navigation and telematics services such as OnStar;
  • 411 directory assistance;
  • Social networks.

UBL’s syndication service feeds directly into Infogroup, Factual, Verizon, and Dun & Bradstreet — databases trusted by all major publishers and directories.

Pricing starts at $79 per year.

13. Whitespark

 

Yahoo has a service called Localworks where, for $29.99 per month, it will list business information on Yahoo Local, Yelp, WhitePages, Bing, Mapquest, and more — over 50 local directories in all.

Businesses can enhance their listing with special offers, photos, and additional details beyond the NAP.

15. Yext

Yext

Yext

Used by a number of local business directories, Yext lets companies manage their digital presence in search engines, online maps, directories, and mapping apps. It also guarantees listings will appear in these sources.

Its “Power Listing” service furnishes businesses with enhanced listings that include photos, descriptions, and promotions. Companies can also monitor customer reviews and track performance via an analytics platform.

Pricing starts at $17 per month, billed annually ($199).

Paul Chaney

Paul Chaney

Bio   •   RSS Feed


email-news-env

Sign up for our email newsletter

Comments ( 26 )

  1. Paul June 11, 2015 Reply

    Hi Paul … great list and some I had not heard of before. Would love you to also consider myPresences at https://www.mypresences.com/ when you next look at products in this space.

    Cheers,
    Paul.

    • Paul Chaney June 11, 2015 Reply

      Thank you for your comment, Paul, and for the recommendation. I will certainly give it consideration the next time I address the topic.

  2. Steve July 21, 2015 Reply

    Hi. I have a question about the services that offer listing on yahoo and bing. Aren’t they the same now? What’s the difference? Also how do these services list companies on google my business with their postcard fueled verification process?

    • Paul Chaney July 21, 2015 Reply

      Yahoo’s search is powered by Bing, so in that sense the two are the same. In terms of local directories the two offer services independent of each other. Unfortunately, I don’t know the answer to your second question, but it’s worth investigation, which I will do.

    • Justin liles July 27, 2015 Reply

      Hey Steve,
      Currently Yahoo and Bing are not the same when it comes to their business listing and the submission that goes with it. There are independent of one another. In order to show up within the Search Engine Results you are required to submit your business to both of the search engines.

      When it comes to listing companies on Google there are numerous variables for how a business can do verification. If your trying to handle massive volume like I do, your going to need a couple of things to make verification go as smooth as it can.

      1. Call Center- your going to need agents that can make outbound calls to businesses awaiting postcard

      2. Your going to need numerous touch points that a client can reach you to give you verification. I recommend: SMS, Email, Inbound phone calls and Live Chat

      3. Set client expectation that you will be getting verification and to not throw mailings from Google away

      I would be happy to assist you with any other questions you have… Just reach out to me on LinkedIn, I’m not hard to find.

  3. Guttulus August 3, 2015 Reply

    Thanks Paul Chaney for you help related to local listing finding but in this list all the listing is paid and If you have best collection of USA local listing with free.so upload on your next post.

    • Paul Chaney August 3, 2015 Reply

      Thank you for your suggestion. I will certainly look for free options should I consider writing a follow-up.

  4. Tom Davis August 3, 2015 Reply

    Great list. Curious, how does Vendasta compare these others?

    Thanks!

  5. Matt krunic October 20, 2015 Reply

    nice list…!!! Please add http://businessplaces.us to this list. Its a local listing website to add businesses in USA.

  6. Gabe November 15, 2015 Reply

    Hi there! Can you help me understand why anyone would want to pay an ongoing monthly fee to list their business locally. Isn’t this just a local directory submission, and isn’t this just a one time event? What exactly do you get as an advantage to continuing to pay month after month? These companies don’t own those listing directories and if your core business information doesn’t change, then why would you need to keep paying for relisting each month? These aren’t social sites with social postings and a profile. There are some sites that are a paid listing, I get that. Is that what these are or who they submit to? For the most part I don’t think that is the case. Each of the individual sites that they submit to are free if you went to them individually and submitted your site manually. Sometimes these submission platforms own their own directory listing and they list you on their own site and then charge you to keep the listing, but usually there are providing more than just a listing service they are also doing some SEO on your behalf or other basic marketing. No one does anything legitimate (requiring real work or thought) to help your business grow for $20 a month. Think about it.

    I think these subscription sites might be hosing people who don’t realize that local directory listings is a one time event rather than a monthly recurring event. Unless you have a marketing agency and are paying a monthly fee to do bulk submission of sites for many clients, I don’t see the value of paying for a service like these on a monthly basis. But I am not sure that this is the business model you are referring to here in your article. It seems that these businesses cater more to individual businesses than marketing or SEO agencies.

    Please help me with your understanding of the value of ongoing payments for these listing sites. Thank you

    • Mike D. February 14, 2016 Reply

      I have often thought that myself.

  7. Rob December 16, 2015 Reply

    DexMedia is an absolutely horrible company. I would never suggest any business use it. I have dealt with so many horror stories from clients that have used them I am amazed that there is not a class action lawsuit against them.

  8. anjaliguptra January 12, 2016 Reply

    Really a great post. I also want to share about SearchRunners.com. SearchRunners is a business listing site that provides FREE Business listing for Lifetime.

    • David Williams July 31, 2016 Reply

      They only list companies in the far east. Your message is poorly contrived SPAM.

  9. ambaxter January 16, 2016 Reply

    Are there any desktop software solutions for local citation management? All of the ones I find are subscription based.

    • Paul Chaney January 17, 2016 Reply

      None that I know of. At least, none come to mind. But you bring up a good point. I’ll be happy to take some time to investigate and leave a comment mentioning any that I find.

  10. Cari February 13, 2016 Reply

    I agree with Rob. I have several clients that had DexMedia include some kind of local directory/citation service for them. In every case they created serious issues such as: duplicate listings, NAP issues, incorrect business information, several businesses at the same location and/or phone number without advising client of the problems that creates, etc. Stay clear of Dex!

  11. Sumona February 17, 2016 Reply

    Thanks for writing this post. It’s really helpful. I also know a directory called http://www.myprolisting.com

    They are accepting free submissions. Has lot of features.

    Thanks

  12. Tomasa J. Whitlock April 19, 2016 Reply

    This listings are awesome, for making business profile in US only you can go with this directory also http://expertsusa.org/

  13. Garima April 25, 2016 Reply

    Very nice as i’m a seo i know how precious local listing are these days.. the only link building which are working are local listing the most. so thanks a ton for such a good list.

  14. AlwaysMoney October 31, 2016 Reply

    I am confused on choosing brightlocal or vendasta for my local business listing(alwaysmoney.com). Can anyone help me out on this ?

    • MARCIA WILLIAMS November 10, 2016 Reply

      I am in the middle of a nightmare with BL. Poor support, issues getting accurate reporting, submits listings to low authority sites. I do not recommend.

  15. Rina Goodman December 5, 2016 Reply

    Is anyone familiar with BrandRep? How does it compare with other directory submission services?

  16. Chris January 13, 2017 Reply

    Hi Paul,

    Any reason many of these services offer listing management as a subscription and not a flat rate? This is something I always hear complaints about, as listings rarely change. I understand a company might switch their phone number or even move to a different location, but does this happen often enough to justify a monthly or annual fee?

  17. Tina sarah February 23, 2017 Reply

    Great list for the local citation.

    Thanks to share with us.

    Also i found new local liating site, who provide perfect citation for free.

    List your business with location, social media account, address, website url and multiple site listing with single account.

    It is ntdirectory.com

  18. Suzana March 6, 2017 Reply

    Hi Paul,
    Great list. Could you please also include, “Synup” in the next iteration.
    We provide an automated citation submission service with review monitoring, SERPS tracking and automatic notifications all thrown in for the same price as the competition gives just listings.
    We also have the fastest and most accurate business scan tool at scan.synup.com.

    Thank You.