Smart phones are everywhere. And — for many ecommerce merchants — it is not enough to have just an ecommerce website. They want an ecommerce mobile site, too.
In this article, I have collected ten examples of what I believe are effectively designed mobile ecommerce designs, as viewed from a smart phone. I hope that reviewing these mobile ecommerce sites will inspire you as you open your own mobile ecommerce store.
A well designed mobile website should look different, but not necessarily require a separate platform or backend. When you visit the Threadless site from a mobile phone, you are seamlessly shown the mobile version of the site.
It is also noteworthy that Threadless does not just show you text and links. Rather its mobile site is full of rich images.
The Cheapflights’ mobile website puts search front and center and makes great use of finger-friendly buttons. I also like that the site gives me the option to view the desktop version.
3. Under Armour
Under Armour’s mobile site is a nice example of good mobile navigation and photography use. It is important to remember that you won’t sell products that mobile shoppers cannot see.
eBay, the auction king, knows a thing or two about presenting products on mobile devices. The auto section of the site is particularly good. On my Android, the site was also very fast loading.
If your brand is hip and fashion forward, your mobile site needs to convey those qualities. I like Juicy Couture’s mobile site because it is an excellent extension of the company’s brand.
Best known for its massive brick and mortar stores, membership fees and discount prices, Costco also has a fast-loading mobile site.
Petco’s mobile site demonstrates that you can — and perhaps should — be willing to show your logo large. The site’s got “Petco” relatively big and bold throughout. Petco also makes search a priority.
Neiman Marcus places an offer on the home page of its mobile site. This offer includes a brand-consistent photograph. Once inside the site, you find excellent labels and layered navigation.
9. Best Buy
Best Buy uses nearly identical icons and images on its desktop and mobile sites. The uniformity of design and navigation means that customers familiar with the company’s website will feel right at home on the mobile site.
The Pottery Barn Kids mobile site uses sliding tabs on its product pages, making them load faster while still providing all of the information a shopper needs to make a good buying decision.