Summer is here, which means it’s time to look at the new ecommerce books. There are titles on startup funding, being the boss, digital currencies, disruptive marketing, social media, and coding ecommerce extensions.
I compiled this list using Amazon’s “Books” category. From there, I selected “Business & Money.” I then chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
In 2008 a pseudonymous computer programmer going by the name Satoshi Nakamoto (claimed by Australian entrepreneur Craig Wright, as of May 2, 2016) published a whitepaper titled “Bitcoin: A Peer-to-Peer Electronic Cash System” and invented the first workable, completely decentralized, digital currency. The Bitcoin Guidebook is an easy-to-understand guide that explains everything you need to know about how Bitcoin and digital currencies work, what they are doing now, and how their role in our future. Paperback $16.99.
The E-Factor: Entrepreneurship in the Social Media Age by Marion Freijsen and Adrie Reinders
The E-Factor shows you how to overcome the pitfalls that take down most entrepreneurs before they get started, such as restricted resources, skills gaps, and financial limitations. Discover how best to secure funding for your fledgling startup and how new forms of social media can work to your advantage. Review case studies of successes, and learn lessons from others’ failures — from small business owners to multinational corporations, global brand leaders, and the founders themselves. Kindle $9.99; MP3 CD $9.99; Hardcover $22.58.
Technology hasn’t just reshaped mass media, it’s altering behavior as well. Getting through to customers takes some radical rethinking. Filled with trends, predictions, interviews with big-think marketers, and first-hand stories on pushing boundaries, Disruptive Marketing propels you out of your comfort zone and into the disruptive mindset you need for future success. Kindle $14.49; Hardcover $24.95.
Magento Extensions Development by Jérémie Bouchet
The book will support you in the writing of innovative and complex extensions for the Magento ecommerce platform. Learn everything you need to know to become an invaluable extension editor, whether it is for your customers’ needs or for your own requirements. Kindle $39.99; Paperback $49.99.
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley by Antonio Garcia Martinez
After stints on Wall Street and as C.E.O. of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit. Forced out in the wake of an internal product war over the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also lived on a sailboat, raced sport cars on U.S. Route 101, and enthusiastically pursued the life of an “overpaid Silicon Valley wastrel.” Now Martinez unravels the chaotic evolution of social media and online marketing and reveals how it’s shaping our future. Kindle $12.99; Hardcover $19.22.
How to Be a Great Boss by Gino Wickman and René Boer
How to Be a Great Boss presents a practical approach to help bosses at all levels of an organization get the most from their people. Review time-tested tools that have worked for more than 30,000 employers in every industry. Learn to be a great boss, and dramatically improve both your organization’s performance and your team’s excitement. Kindle $15.74; Hardcover $16.57.
The Disruptors: Social Entrepreneurs Reinventing Business and Society by Kerryn Krige and Gus Silber
Impassioned by purpose, dreams, and ideals, social entrepreneurs imagine a better way to a better world, and then bring it to life. In the process, they disrupt the way business has always been done. Through tales of daring, struggle, triumph, and innovation, see the world through the eyes of a diverse range of social entrepreneurs, and learn their secrets for changing the world by changing business. Kindle $10.99; Paperback $17.89.
Funded: The Entrepreneur’s Guide to Raising Your First Round by Katherine Hague
Entrepreneurs often struggle to raise their first round of financing, and even those who do raise funds often make mistakes early on. This book uses real-life case studies to explain key startup financing concepts that are generally misunderstood. Learn how the process really works, and how deals are successfully completed. Funded is by Katherine Hague, founder of ShopLocket, an ecommerce platform. Paperback $25.11.
Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business by David Avrin and Jeffrey Gitomer
Why do so many companies fail so miserably? In Visibility Marketing, David Avrin shows which marketing approaches work, which don’t, and why. Learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. Kindle $15.99; Paperback $10.75.
A Truck Full of Money by Tracy Kidder
A Truck Full of Money is a profile of travel-site Kayak founder, Paul English. The book covers the entrepreneur’s working-class upbringing, struggles with bipolar disorder, and the unconventional fruits of his success. Kindle $14.99; Hardcover $28.00.
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder and Chris Brogan
Five years ago, the first edition of The Zen of Social Media Marketing became a bestseller. This new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it. With a foreword by author and marketing guru Chris Brogan and new content on email marketing, content marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing gives you a comprehensive overview of why social media works and how to use it to drive traffic to your website. Kindle $16.99; Paperback $11.23.