Practical Ecommerce

12 Good Ecommerce Resources

Ecommerce entrepreneurs frequently earn their profits in small margins, where slight competitive advantages can be the difference between flourishing and floundering.

Gaining a competitive advantage can be as simple as trying a new marketing tactic, making a subtle adjustment to your website, or operating more effectively. The ideas that grow into advantages are often planted at conferences, during webinars, or reading a white paper or case study. For this reason, it is a beneficial to occasionally get a glimpse at some of the ideas (or the seeds of ideas) that are circulating in the ecommerce and business community.

In this article, I’ve put together a list of twelve useful resources to help you find inspiration for growing your business. None of these is a panacea, but one or more may offer ideas that will improve your business.

12 Ecommerce Resources

Armando Roggio

Armando Roggio

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  1. Chris "Cartel" English May 6, 2009 Reply

    thanks for the info.

  2. Mitchell May 7, 2009 Reply

    Thanks for covering some of our digital marketing resources!

    More great resources from eROI:

    eROI Email Marketing Guide:

    eROI Pre-Launch Cheat Sheet:

    eROI ‘Cradle & Grave’ Subscribe/Unsubscribe Process Study:

    eROI Using Email Templates WhitePaper:

    eROI & Wacom Pen Collective Case Study:

    eROI Study on Use of Email Analytics:

    eROI Study on How Students Communicate Online:


  3. Armando Roggio May 7, 2009 Reply

    Thanks Mitchell. I continue to be impressed with eROI’s work.

  4. Edgar May 13, 2009 Reply

    Thanks for the informative article Armando,

    I’d like to respectfully suggest a "13th Ecommerce Resource"… The US Virgin Islands EDC program for Ecommerce businesses. Go to to see my post where I reference your article, and to to see how the program works and its special provisions can save Ecommerce businesses 90% tax on their worldwide income.

    You guys are great!



  5. Armando Roggio May 14, 2009 Reply

    @Edgar, thanks for linking back to PeC. But I must say, I don’t just want to link my business to the Virgin Islands, I think I want to relocate. :-)

  6. Edgar May 15, 2009 Reply

    Greetings Armando,

    You are welcome to do that as well! I noticed a podcast here that speaks about the Virgin Islands tax advantages in a limited way, but as a full EDC beneficiary ourselves since 2002, we have skills and experience that can help many different kinds of businesses, including Ecommerce businesses, get the most from the program. Regardless of whether you use a C-Corp strategy that doesn’t require you to personally relocate… some of the best advantages actually come from living there. Check out our gallery at and see some of those advantages for yourself. And while you are there, try our EDC calculator to see how much you can save!



  7. Ashley Lekov June 15, 2009 Reply

    Thank you very much for this information, I am currently trying to rank well in the search engines for my free dating website. It is an extremely competitive market but I am seeing very good results. This article has helped a lot, thanks again.

  8. Armando Roggio June 15, 2009 Reply

    @Ashly Lekov, I am very glad that the information helped. How are you ranking now? Also took a look at the site, do you mind if I ask what platform you are using?

  9. Craig Smith October 2, 2014 Reply

    We just recently built this conversion optimization tool that enables brands to estimate revenue gains through page progression increases.

    We think its pretty sweet :-)

  10. Josh Druck March 23, 2016 Reply

    Great content Armando! The email marketing guide by MailChimp is a personal favorite of mine.

    Here are a few more e-commerce resources which I have found valuable.

    5 Tips to Turn Shoppers into Loyal, Repeat Customers

    Facebook Dynamic Product Ads Deconstructed

    The Science and Strategy of Building Social Proof for Your Ecommerce Store