Practical Ecommerce

15 iPad-friendly Retail Sites

Apple’s iPad tablet computer is changing the way that many consumers connect to the Internet, stay informed, and shop. A tablet-friendly website is thus a new imperative for online retailers.

One out of every four adults in the U.S. owns a tablet computer like the Apple iPad or similar, according to an August 2012 report from the Pew Internet & American Life Project. What’s more, according to Business Insider, an online magazine, “between August 2011 and January 2012 tablet ownership among U.S. adults grew a remarkable 90 percent. If the same pace holds this year, there would be 112 million U.S. adults with tablets by January 2013.”

Tablets like the iPad could begin to replace laptops and desktop computers as the ecommerce shopping tool of choice in just the next year. All of this growth in tablet ownership makes it a requirement for online retailers to design sites that work well on an iPad’s relatively small touch screen.

What follows are a list of several retail websites that look great on an iPad right now. Some of these sites have been carefully designed to respond to the iPad or other mobile devices — the United Pixelworkers site is probably the best example of a well-designed responsive ecommerce site — while others on benefited from desktop designs that translated well to the small iPad format.

United Pixelworkers

Skinny Ties

Five Simple Steps




Tommy Bahama


Harry & David






Red is White

Armando Roggio

Armando Roggio

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  1. Paul Rogers January 2, 2013 Reply

    There are some great sites on here, I particularly like the Skinny Ties site and have referenced it in an article I’ve written which is due to go live over the next couple of days.

    We’ve built a number of responsive sites using Magento, including and have seen really positive improvements in conversion, I’d love to see some of the stats from these sites / verticals.

  2. Stuart Kerr January 3, 2013 Reply

    We recently re-designed our ecommerce website – we knew we had to do tablet as well, as they are starting to feature pretty heavily in both visits and more importantly conversions. Responsive design had to be the answer.

  3. Mike Darnell January 6, 2013 Reply

    Those pears look yummy. But seriously, this is great food for thought for anyone looking into tapping the tablet e-commerce potential. Very creative solutions, some of them.

  4. Jason Richards September 23, 2016 Reply

    I’ve just stumbled across this article and it makes interesting reading 3 years on. We’ve found at that tablet usage is generally declining with mobile user figures continuing to increase significantly year-on-year. The challenge is to provide mobile users with a great visitor experience in order to drive revenue and orders.