Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and finding the time to manage multiple social networks. Fortunately, there are a number of affordable tools to help.
Here is a list of tools to schedule and manage social media content. There are tools to find the best times to post, automate content, analyze your followers, and pinpoint your brand advocates. Some of the tools target specific social networks, while others are cross-platform solutions. Nearly all of these tools have free plans.
Tools to Schedule Social Media Content
Buffer. With Buffer, write a number of posts at one time, and choose the social profiles to target. Buffer will spread your content out throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and provides expanded analytics. Price: Individual account is free. Business plans start at $50 per month for 5 team members.
Sprout Social. Sprout Social is a management and engagement platform for social media. Schedule and post messages to Twitter, Facebook, Google+, and LinkedIn. Boost your content’s social engagement with ViralPost, which analyzes your audience to determine the optimal times to deliver content based on usage and engagement patterns, content velocity, and other factors. Price: Plans start at $59 per month.
SumAll. SumAll is an analytics tool to obtain metrics from the social, commerce, and web services you use. Analyze the timing, hashtags, post length, keywords, and more to offer guidelines to optimize your content performance. Organize your related platforms for easy access. Auto-posting for Twitter helps you fill out your editorial calendar. Throwback Thursday brings back high-performing posts on Facebook. Price: Basic account is free. Premium plans start at $59 per month.
Postcron. Postcron is a tool to schedule posts on Facebook, Twitter and Google+. Specify the date and time for each post or use the automatic scheduling feature. Schedule a post instantly without logging into Postcron. Upload up to 1,000 posts or tweets at once from an Excel or Google Docs file. Price: Basic is free. Premium plans start at $8.99 per month.
ScheduGram. ScheduGram is a tool to manage Instagram accounts. Upload and schedule multiple images to post later to multiple accounts. Let multiple users log into your ScheduGram account, schedule posts for your accounts, and see who has scheduled what. Price: Starts at $5 per week.
Timing+. Timing+ helps you decide the best time to post on Google+. By analyzing your historical post data, it shows you when you’ve had the most impact with your posts, and it gives you better access to your audience. It provides practical information, such as day and hour rankings, average post rank per day, top posts, and more. Price: Free.
Tweriod. Tweriod is a free tool that helps you make the most of Twitter by letting you know the best time to tweet. The free analysis will access up to 1,000 of your followers and analyze their last 200 tweets. Price: Free. Premium reports start at $5.
SocialBro. SocialBro is a marketing platform for Twitter. Get the best time to tweet from a custom sample of people and learn when any specific segment of your audience is online. Get detailed stats about your community, including demographics and influencers. Find out about any segment, both within your contacts or Twitter as a whole. Price: Free for up to 2 Twitter accounts. Premium plans start at $13.95 per month.
Hootsuite. Hootsuite is a tool to manage social networks, schedule messages, engage your audiences, and measure return on investment. Automatically post content at optimal times. Target your posts and share content with your customers based on location, language, and demographic. Bulk upload social messages to schedule and post in a single click. Hootsuite integrates with over 25 social networks. Price: Free up to 3 social profiles. Pro plan is $9.99 per month.
Friends+Me. Friends+Me is a tool to schedule and cross-promote Google+ content across all social networks. Predefine times and schedules for every connected account individually. Focus on Google+ while still achieving goals by cross-promoting your content. Price: Free up to three accounts. Premium plans start at $9 per month.
Agora Pulse. Agora Pulse is a platform to manage all social media in one place. Set up automated rules that do your work, even when you’re not online. Receive instant email notification every time one of your automated moderation rules has been applied to a post or comment. Run contests and promotions, like photo contests, sweepstakes, quizzes, coupons, and more. Price: Plans start at $29 per month.
Fanpage Karma. Fanpage Karma is an online tool for social media analytics and monitoring. Discover insights on posting strategies and performance on Facebook, Twitter, YouTube, Google+, Instagram and Pinterest. Get best posting times, best performing post types, and more. Price: 49.90€ per month.
Piqora. Piqora is a visual marketing platform for Pinterest with pin scheduling, promotion tools, and analytics. Pin the right content at the right time. Find what images resonate with more than 50 visual dashboards. Identify influencers, brand advocates, trends, and competitors. See your total revenue and ROI. Price: Contact on pricing.
LaterBro. LaterBro is an easy-to-use tool to send Twitter and Facebook posts later. Schedule recurring Facebook updates or schedule tweets from multiple Twitter accounts. LaterBro is a simple tool that does not require registration. Price: Free.
SocialOomph. SocialOomph, formerly TweetLater.com, is a tool to boost social media productivity on Twitter, Facebook, LinkedIn, RSS feeds, Plurk, App.net, and blogs. Schedule posts and monitor social media activity. Schedule status updates, group updates, photo uploads, shares, and more. Price: Basic plan is free. Pro plan is $17.97 every two weeks.
TakeOff. TakeOff is an app from Crowdfire to schedule Instagram posts. Automatically schedule posts for times when they’ll be seen by most of your followers. TakeOff analyzes your captions to suggest relevant, high-discovery hashtags. Add clients or team members who help you review or create content for Instagram. Price: Free.
Tailwind. Tailwind is a tool to schedule pins on Pinterest. Save time with multi-board pinning, bulk uploads, and a drag-and-drop calendar. Automatically optimize your pinning schedule based on when your audience is most engaged. Monitor brand mentions, track Pinterest followers, boards, pin stats, repins, and more with Tailwind Pinterest analytics. Price: Plans start at $9.99 per month.