18 Ecommerce Crowdfunding Success Stories

In “9 Equity Crowdfunding Sites to Finance your Business,” my article last week, I outlined leading crowdfunding sites that offer equity stakes in startups and small businesses. As a result of the Jumpstart Our Business Startups (JOBS) Act, small businesses can now generally solicit investments from accredited (wealthy) investors. Once Title III of the JOBS Act goes into effect, anyone will be able to invest through a crowdfunding site.

Here is a list of successful capital raises through crowdfunding sites. All of these businesses have ecommerce aspects. There are online shopping and deal sites, online tools, and ecommerce platforms. The dollar amounts raised are between $500,000 and $5 million.

Two Tap

Two Tap website

Two Tap.

Two Tap is a tool to streamline mobile commerce, giving mobile users the option to order a product without the process of going through a complete checkout form on a small screen. Two Tap has raised $1.5 million on Wefunder.


Dealflicks website


Dealflicks offers movie ticket and concession deals for up to 60 percent off. It partners directly with movie theaters to fill empty seats. Dealflicks has raised $1.5 million on Wefunder.


Asseta website


Asseta is an online marketplace for companies to buy and sell manufacturing equipment. It seeks to be a prominent marketplace for industrial assets. Asseta has raised $597,400 on Wefunder.


Goldbely website


Goldbely is an online marketplace that connects curious eaters with America’s best gourmet food purveyors. It seeks to create an alternative to the conglomerates that control most of the food world today. Goldbely has raised $3 million on Wefunder.


Unbabel website


Unbabel is a crowd translation tool that combines translation software and mobile human editors. It seeks to provide a cheaper and more efficient online translation service for businesses. Unbabel has raised $888,400 on Wefunder.

Sprizzi Drink Co

Sprizzi Drink Co website

Sprizzi Drink Co.

Sprizzi Drink Co is a home beverage business that sells dispensers, flavor cartridges and CO₂ refills. Sprizzi Drink Co has raised $622,000 on Fundable.


SparkBase website


SparkBase is a loyalty and gift card platform that helps businesses recognize and reward their customers in real time. It captures shopper behavior (both online and brick-and-mortar) at a variety of touch points to reward monetary and non-monetary engagements. SparkBase has raised $1.3 million on Fundable.


Moonfrye website


Moonfrye is a family creativity platform co-founded by former child TV star Soleil Moon Frye. It offers a free mobile photo app and interactive DIY projects shipped to the consumer’s doorstep. Moonfrye has raised $3.6 million on AngelList.


ShopGenius website

ShopGenius by NetPlenish.

NetPlenish is the developer of the ShopGenius online shopping tool. ShopGenius is a free browser plug-in that compares a site’s prices with those of other sites and accesses available coupons. NetPlenish has raised $1 million on AngelList.


Cratejoy website


Cratejoy is a platform for merchants to launch their own subscription commerce business. In addition to subscriptions, Cratejoy also supports traditional shopping cart ecommerce purchases. Cratejoy has raised $1.3 million on AngelList.


RedMart website


RedMart is a Singapore-based online grocer. Its goal is to provide a disruptive grocery shopping experience, saving shoppers time and money with its mobile and web shopping apps and delivery. RedMart has raised nearly $5 million on AngelList.


Nimble website


Nimble is a social client-management platform that puts your contacts into one place so you can engage them across any channel (LinkedIn, Twitter, Facebook, Google+, Skype, phone, and email). Nimble has raised nearly $2 million on AngelList.

Little Ducks Organics

Little Duck Organics website

Little Duck Organics.

Little Ducks Organics is a producer of no-sugar-added fruit snacks using the most nutritious natural ingredients available. Its products are sold online and in physical stores. Little Ducks Organics has raised $890,000 on CircleUp.

SmartyPants Vitamins

SmartyPants Vitamins website

SmartyPants Vitamins.

SmartyPants Vitamins offers all-in-one gummy vitamins for kids and adults. Matching purchases with nutrient grants to children in need, the company is on a mission to help one million kids get the nutrients they need. SmartyPants Vitamins has raised $2.1 million on CircleUp.


TradeYa website


TradeYa is an online bartering platform. Users simply post possessions or services, find things they want in the marketplace, and then start trading. TradeYa has raised $500,000 on Crowdfunder.

Aunt Bertha

Aunt Bertha website

Aunt Bertha.

Aunt Bertha is an online platform to connect people and social service programs. It helps seekers to find free and low-cost programs, and it helps organizations reach and serve a larger number of people. Aunt Bertha has raised $955,000 on Crowdfunder.

Smart Traveler Marketing Services

Smart Traveler website

Smart Traveler Marketing Services.

Smart Traveler Marketing Services is an online travel-services company focused on deals for expiring travel inventories, such as resort rooms and cruise cabins. Smart Traveler Marketing Services has raised $500,000 on Crowdfunder.


Kueski website


Kueski is an online micro-lending service in Latin America. Users can apply for a small loan, specifying how much money they need and when they would like to pay it back. A response occurs within minutes, and users receive funds in approximately 55 minutes. Kueski has raised $1.3 million on Crowdfunder.

Sig Ueland
Sig Ueland
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