If you’re interested in tracking a social media audience, you can find plenty of help with a variety of free social media analytics tools.
Here is a list useful tools for social media analytics. There are tools to track your social media performance, monitor your competitors, discover trending topics, get helpful suggestions on how to improve your social media pages, and more. All of these tools are free, though several offer additional premium plans.
Free Social Media Analytics Tools
Pinterest Analytics. Pinterest profile analytics gives you a look at how the pins from your profile are doing. This includes all of your pins to your profile, and things you pinned from your website or repinned from others. Sort your analytics data by impressions, repins, clicks, and all-time. Price: Free with a business account.
Facebook Insights. Facebook Insights provides information about your page’s performance, such as demographic data on your audience and how people are responding to your posts. Use Insights to determine when and what to post. Sort posts by types, and see the demographics of your fans. Identify your reach in organic, paid, and viral searches. Price: Free.
Twitter Analytics. Twitter Analytics provides quick and informative statistics on your Twitter activity. In each month, get your impressions, visits, mentions, and followers. See your top mentions and top followers. And get suggestions on how to grow your audience. Price: Free.
Instagram Insights. Instagram Insights provides information on who your followers are, when they’re online, and more. View insights for specific posts you’ve created to see how each performed and how people are engaging with them. Get the number of accounts that have tapped the website link on your business profile and the average number of times your followers are on Instagram per day. Price: Free.
Google Trends. Google Trends shows how often a search item is entered relative to total search volumes across various regions. Explore topics and featured insights, and follow the trending stories. Price: Free.
Google Alerts. Create Google Alerts on topics that interests you. For example, find out when people post something about you or your company on the web. Price: Free.
Google+ Insights. Business page insights are divided into three sections: visibility, posts, and audience. See the total number of views and actions that your business information and content has received. See how many people were shown your posts on any given day, and get a breakdown of your followers. Price: Free.
Hootsuite. Hootsuite gives you a clear overview of your key Facebook and Twitter activity with easy-to-understand visualizations. Build real-time report boards to measure the performance of your profiles. Track your response to posts, and create reports from metrics. Price: Free plan provides basic analytics with content scheduling. Paid plans start at $9.99 per month.
Social Mention. Social Mention is a social media search and analysis platform that aggregates user-generated content into a single stream of information. It allows you to easily track and measure what people are saying about any topic across the web’s social media landscape, in real-time. Social Mention monitors more than 100 social media properties directly, including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google+. Price: Free.
Cyfe. Cyfe is an all-in-one dashboard app that helps you monitor your business data, including social media and web analytics, from one place. Monitor brand mentions, track the number of Twitter followers over time, view Facebook demographics, and more. Price: Basic account is free. Premium plan provides unlimited dashboards and widgets for $19 per month.
Audiense. Audiense offers a tool to help understand your Twitter followers. Discover your followers’ interests, influence, geographic location, languages, and much more. Find out the best time to tweet and take full advantage of every tweet you send. Use filtering tools to find interesting people to follow. Price: Free with a Twitter community under 5,000 users. Premium tools start at $31 per month.
Followerwonk. Followerwonk is a tool to search and sort your Twitter followers, and dig deeper into Twitter analytics. Break out your followers by location, who they follow, and more. Contrast your relationships with those of your competitors. Use visualizations to compare your social graph to others. Price: Free for one profile. Paid plans start at $29 per month.
LikeAlyzer. LikeAlyzer helps you to measure and analyze the effectiveness of your Facebook pages. This free Facebook analytics tool provides performance results and analysis, including tips to improve your page performance. Price: Free.
Mentionmapp. Mentionmapp is a tool to discover what’s trending on Twitter — the people, places, and events. Discover key hashtags, and track hot topics. Price: Free.
Quintly. Use Quintly to track Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Google+. Connect your Facebook Insights and compare all your pages. Get more than 250 metrics and instant benchmarks for your social media channels. Price: Free plan allows three profiles on Facebook. Paid plans start at $129 per month.
Twitonomy. Twitonomy is an analytics tool for Twitter. Get detailed and visual analytics on anyone’s tweets, retweets, replies, mentions, and hashtags. Browse, search, filter, and get insights on the people you follow and those who follow you. Get actionable insights on your followers with Followers Report. Price: Free.
SocialOomph. SocialOomph is a tool to boost your social media productivity on Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, Plurk, and App.net. Monitor social media activity, schedule updates, and find quality people to follow. Price: Free plan offers up to five profiles for Twitter only. Paid plan is $35.94 per month.
Buffer. Buffer is a tool to schedule, publish, and analyze your social media posts. Share your content at the best times throughout the day on your favorite social networks. Get a weekly report to let you know how your posts have been performing for each social profile. Price: Free plan offers one profile per platform. Paid plans start at $10 per month.