Online viewers share compelling content. A marketing video that makes an impact can go viral, whether the video is funny, sad, inspiring, or cheaply produced.
Here is a list of the most-shared marketing videos, based on the amount of times content is shared on Facebook, Twitter and in the blogosphere. The rankings, as well as the Facebook and blog post data, are from Unruly Media. Listed are total YouTube views, Facebook shares and blog posts.
The Force: Volkswagen Commercial
A pint-sized Darth Vader uses “The Force” when he discovers the 2012 Volkswagen Passat in the driveway.
52 million views; 5 million Facebook shares; 4,071 blog posts.
A Dramatic Surprise on a Quiet Square
To launch the TNT TV channel in Belgium, a big red push button is placed in the town square. A sign with the text “Push to add drama” invites people to use the button.
31 million views; 3.7 million Facebook shares; 1,705 blog posts.
Ken Block’s Gymkhana Three, Part 2
This is one of the seven-part Gymkhana campaign for DC Shoes. The series has more than 70 million total views. This video features Ken Block driving a Ford Fiesta through extremes at l’Autodrom de Linas, near Paris.
42.8 million views; 2.7 million Facebook shares; 1,456 blog posts.
DC Shoes: Ken Block’s Gymkhana Four
Another video in the DC Shoes Gymkhana campaign, it features a Hollywood-caliber production complete with pyrotechnics, massive stunts and a series of tricks.
17.5 million views; 2.2 million Facebook shares; 862 blog posts.
Christmas Food Court Flash Mob, Hallelujah Chorus
This video is of a flash mob organized by AlphabetPhotography.com. Unsuspecting shoppers get a big holiday surprise while enjoying their lunches.
37.6 million views; 2.2 million Facebook shares; 1,500 blog posts.
9/11 Bud Commercial
This video from Budweiser aired only once on national TV during the Super Bowl. It commemorates those lost on 9/11 and expresses a national spirit.
5.9 million views; 2 million Facebook shares; 227 blog posts.
Evian Roller Babies
This video for Evian features babies dancing on roller-skates.
55.8 million views; 2 million Facebook shares; 5,633 blog posts.
2 Year Old Dancing the Jive
This video, for dancing studio studie43, features a boy dancing before an event audience. An excellent contrast to the effects-driven Evian babies, this video shows you don’t need a big budget to have impact.
12.4 million views; 1.7 million Facebook shares; 339 blog posts.
Danny MacAskill: “Way Back Home”
This video for Red Bull features extreme cyclist Danny MacAskill. It follows his amazing tricks and his bike on a journey from Edinburgh back to his hometown Dunvegan, in the Isle of Skye, near Scotland.
19.7 million views; 1.6 million Facebook shares; 3,118 blog posts.
T-Mobile Angry Birds Live
For T-Mobile, watch how people use a simple smartphone to play a life-size version of the cult game Angry Birds. Complete with real shooting birds and exploding pigs.
12.5 million views; 1.6 million Facebook shares; 1,204 blog posts.
Old Spice | The Man Your Man Could Smell Like
This video for Old Spice is a humorous video about an ideal man, who uses Old Spice deodorant.
41.1 million views; 1.6 million Facebook shares; 4,878 blog posts.
Party Rock Anthem: Kia Soul Hamster Commercial
This video for Kia, the automotive company, features the popular dancing hamsters as they dance to “Party Rock” with robotic soldiers.
17.5 million views; 1.6 million Facebook shares; 445 blog posts.
Best Job | Procter & Gamble 2012 London Olympic Games
This Procter & Gamble video honors everything that all moms do to help their children succeed by showcasing the amazing moms behind Olympic athletes at the London 2012 Olympic Games.
2.7 million views; 1.5 million Facebook shares; 600 blog posts.
The T-Mobile Royal Wedding
This video for T-Mobile celebrates the royal marriage of William and Kate, with the help of royal impersonators and music from East 17.
26.1 million views; 1.4 million Facebook shares; 1,701 blog posts.
A Day Made of Glass, Made Possible by Corning
This video is a look at Corning’s vision of the future with specialty glass at the heart of it.
18.7 million views; 1.3 million Facebook shares; 2,541 blog posts.
Nike Escribe El Futuro Version Completa
This Nike video shows how one moment of epic soccer drama can be the catalyst for ripple effects felt around the world.
1.8 million views; 1.3 million Facebook shares; 5,153 blog posts.
Piggy: GEICO Commercial
This Geico Piggy video is part of a set entitled “Rhetorical Questions.” Currently the YouTube video is private.
9.5 million views; 1.3 million Facebook shares; 421 blog posts.
This video is a presidential campaign ad for Rick Perry. Its themes are faith and religious heritage.
8.2 million views; 1.2 million Facebook shares; 808 blog posts.
Dear 16-year-old Me
This video is a public service announcement by The David Cornfield Melanoma Fund. It presents a group of real people whose lives have been touched by melanoma. It seeks to help teenagers become aware of skin cancer.
5.7 million views; 1.2 million Facebook shares; 848 blog posts.
Ape With AK-47
This video is a teaser for the movie “Rise of the Planet of the Apes.” It features soldiers giving a gun to a chimp.
21.8 million views; 1.2 million Facebook shares; 579 blog posts.