Social media marketing is one of the most-discussed marketing tactics in the ecommerce industry. Many companies are devoting a greater percentage of resources and effort into engaging customers and prospects on Facebook, Twitter, StumbleUpon, Google+, and similar.
With some much attention on social media tactics, marketers will, no doubt, want tools to help with these programs. In this post, I will describe six social media marketing solutions that provide an excellent foundation for success.
Dlvr.it ingests RSS feeds from blogs, news sites, and similar, and then programmatically publishes them to Facebook, Twitter, LinkedIn, Tumblr, MySpace, and Buzz. The tool is most effective when it is used to post interesting links to a company’s social media streams and channels. Dan Zarrella, a social media practitioner at HubSpot and the author of a recently released book, Hierarchy of Contagiousness, found a strong correlation between Twitter users that posted many links and having a large number of follows. So it seems like Dlvr.it helps with one of social media marketing’s most important tactics. Dlvr.it is free.
For a monthly fee, North Social gives marketers access to an impressive number of Facebook applications, all seemingly aimed that help to engage Facebook users and dramatically increase “Likes.” Ecommerce marketers may especially like the solution’s Show & Sell app. Also, the Video Channel, Photo Showcase, and First Impression apps are all worth consideration. For the white label version — which is branded to your company — a marketer will spend $79 per month or more. More basic plans start at $19.99.
Wildfire, which I reviewed on Practical eCommerce last year, is a promotion builder that allows marketers to run contests on their sites and on Facebook simultaneously. Wildfire promotions are a good way to engage potential customers; the photo contests, as an example, encourage participates to involve their friends. Depending on the length of the promotion, a Wildfire contest might cost $150 or less.
Janrain focuses on using a social media login widget to gain access to site visitor’s user profiles. The platform then helps marketers offer personalized content, email marketing, or even site experiences based on what is known about the visitor. Pricing ranges from free to $1,000 per year, or more, based on the total number of users and the products selected.
HubSpot bills itself as an all-in-one inbound marketing solution, including a strong social media marketing offering complete with auto-publishing and social sharing capabilities and excellent campaign monitoring and analysis tools. HubSpot’s blogging solution also helps with obtaining new customers. The HubSpot service ranges from about $3,000 per year to more than $18,000.
Squareberry takes a social-and-mobile-first solution that works like a scheduled task manager for social media marketing. It has features for delivering discounts and coupons, and events can be broadcast across popular social media channels or as a site widget. Prices range from free to $19.99.