5 Content Marketing Ideas for November 2025

For retailers, Thanksgiving Day, Black Friday, and Cyber Monday are the key dates in November, but not necessarily the best options for content marketing.

Merchants may find their best chance to attract, engage, and retain shoppers via content will come from shopping guides and instructional articles, videos, and podcasts.

Here are five content ideas to try this November.

Shopping with AI Assistants

Expect shoppers to use artificial intelligence this holiday season.

Holiday content marketing is changing because search is changing.

In November 2025, some holiday shoppers will ask Gemini, ChatGPT, or Perplexity for gift ideas and recommendations.

For ecommerce companies, the shift creates both risk and opportunity. Risk, because traditional search engine optimization alone may not surface your products. Opportunity, because AI-powered shopping assistants reward clear, useful, and structured content.

Content marketers have perhaps two approaches. First, produce content for generative engine optimization, similarly to SEO.

A November campaign might include buying guides with Schema.org markup, FAQ sections, and side-by-side product comparisons. Expert video explainers or interviews could help train algorithms to associate your brand with authority and knowledge. The idea is to position your business as the “helpful source” for shoppers.

The second opportunity is to promote “how to shop with AI” guides through email newsletters.

Movember and Men’s Health

November is an opportune time to publish content related to men’s health and grooming.

“Movember” is a global movement that raises awareness about men’s health. It’s an opportunity for ecommerce marketers to engage with men in an authentic and understanding way.

Retailers selling grooming products, fitness gear, or apparel can capitalize on Movember by creating content focused on men’s wellness. Here are some example article ideas.

• “Guide to Growing and Caring for Your Movember Mustache”
• “5 At-Home Workouts to Support Men’s Health”
• “Wearing Blue in November Supports Men’s Health Awareness”

Adding a personal element — such as employee stories or customer profiles — also adds credibility. Frame Movember articles, videos, or podcasts not as sales pitches but as part of your store’s commitment to the men it serves.

Veterans Day

Content marketers can take a patriotic approach to product promotion in November.

Each November 11, Americans remember veterans of the nation’s military. Veterans Day is both solemn and celebratory. It honors service and sacrifice, while also highlighting the values of resilience and community.

For marketers, it’s an opportunity to tell genuine stories that resonate with shoppers, even while connecting those stories to products.

For example, an ecommerce business might share the experiences of veteran employees, highlight veteran-owned suppliers, or publish educational content that connects service values such as teamwork and resilience to the store’s products.

Fibonacci Day

The Fibonacci sequence appears in nature, science, engineering, and art.

Fibonacci Day, observed on November 23, honors the so-called golden ratio, which is prevalent in nature, science, engineering, and art.

The Fibonacci mathematical sequence is a series of numbers in which each is the sum of the two preceding it. The sequence starts with 0, 1, 1, 2, 3, and continues by summing pairs of numbers, such as 5, 8, 13, 21, and so on.

This pattern exists everywhere. In fact, once you see it, it is hard to unsee.

Retailers can use Fibonacci Day to surprise and engage audiences with unexpected connections.

A home décor shop might showcase how the sequence applies to architecture, furniture, or photography. A fashion merchant could highlight symmetry in patterns and fabrics, linking natural geometry to clothing. A specialty food store might feature recipes inspired by spirals in nature — from seashell-shaped pasta to cinnamon rolls.

A children’s exhibit at Cornell University’s Johnson Museum of Art features the Fibonacci sequence, providing additional inspiration.

Small Business Saturday

Pull back the curtain in November and show shoppers why they should patronize small businesses.

In what might be a stroke of luck, Small Business Saturday is on November 29, 2025 — the Black Friday Cyber Monday weekend when many folks are shopping.

The event is an opportunity for independent retailers to showcase what makes them unique. Content leading up to the day can highlight why shopping small matters.

The message can be direct or subtle. A behind-the-scenes video might show family members preparing for the holiday rush. The idea is to connect the human side of the business with shoppers whilst encouraging them to purchase.

Here are three example article ideas:

• “10 Unique Gifts Available Only at Small Merchants.”
• “How Shopping Small Supports Local Communities.”
• “Preparing Our Store for Small Business Saturday.”

Generative engines are increasingly surfacing content that emphasizes authority and originality. Your store’s story, expertise, and individuality could appeal to both algorithms and humans.

Done well, content for Small Business Saturday builds loyalty that extends into the new year, beyond a single weekend.