Ecommerce Product Releases: October 7, 2016

Here is a list of recent ecommerce-related product releases and updates for early October. There are updates on search, mobile payments, feedback, content management, and influencer tracking.

Got an ecommerce product release? Email releases@practicalecommerce.com.

Ecommerce Product Releases

Google rolls out Penguin algorithm update. Google has begun rolling out an update to Penguin, including it in Google’s core search algorithm. Penguin’s data is now refreshed in real-time. Changes will be visible much faster. Penguin adjusts ranking based on spam signals.

Google Webmaster Central Blog.

BigCommerce adds support for Facebook pixel installation, native checkout for shop section on pages. BigCommerce merchants can now more easily set up and install the Facebook pixel, sync their product catalog, and use advanced advertising products to drive sales on Facebook. Additionally, BigCommerce announced it has expanded its support for the Facebook Shop section on Pages, providing merchants the option to let customers check out directly on Facebook.

Mobile payment startup Stripe expands into Asia ecommerce market. Mobile payment company Stripe has begun launching its service to Asia, following expansion into Europe and Australia. Stripe is bringing its service to Singapore and plans to eventually enter Japan and Hong Kong, where it is beta testing.

3dCart integrates with Amazon Payments. Shopping cart software provider 3dCart is now part of Pay with Amazon’s new Global Partner Program, extending quick checkout integration of Amazon Payments to 3dCart stores worldwide. A simple integration gives customers at independent online stores the ability to pay using the information stored in their Amazon accounts. 3dCart customers can get started using Pay with Amazon immediately.

3dcart.

PayPal and China UnionPay form partnership. Continuing its global push, PayPal holdings is partnering with China UnionPay. Merchants in European countries will be able to accept UnionPay credit and debit cards through PayPal’s Braintree platform. “To enable payments from the largest card network in China is quite material in terms of helping our merchants connect with Chinese consumers,” said PayPal senior vice president Bill Ready.

NetRush launches Salesforce tool for integration with Amazon’s seller platform. NetRush, a retail agency partner to brands, has built and launched One Piece Flow, a fully integrated Amazon processing tool that is native to the Salesforce platform. Said NetRush C.O.O., Brian Birch. “In one scan, the app will verify that we have the right product with the right purchase order, and then communicate with Amazon APIs to create one outbound shipment order.” Contact on pricing.

Infosys launches Skava Commerce. Infosys has announced the launch of Skava Commerce, a mobile-first and modular ecommerce platform. Skava Commerce provides a suite of ecommerce micro services that can be used independently or in conjunction with others, and implemented without downtime. The platform also includes an out-of-the-box, mobile-first responsive web store and native mobile shopping applications that can be managed through SkavaSTUDIO, a web-based management tool. Contact on pricing.

Infosys.

Instagram enhances link ads. Instagram rolled out action-driving enhancements to link ads. The call-to-action button will be highlighted when people show interest on or around an ad, such as resting on the ad for four seconds or tapping on the profile name. When Instagrammers open an ad’s comments, a call-to-action appears. And for video link ads, when people unmute a video they’ll be taken to the destination URL while the video continues to play at the top of the screen.

Lucid Interactive launches FeedbackExpress. Lucid Interactive has announced the release of its new automated Amazon feedback software, FeedbackExpress., a cloud-based software solution that enables Amazon sellers to automate and manage their feedback communication with buyers. The software helps sellers get more positive feedback and product reviews, as well as removing any negative and neutral feedback quickly and effectively.

Google launches next generation of universal app campaigns. Universal App Campaigns can now help you find the customers that matter most to you, based on your defined business goals. You choose the in-app activity you want to optimize for. Use third-party measurement partners or Google’s app measurement solutions to measure those activities. Universal App Campaigns evaluate signals in real-time to continuously refine your ads so you can reach your most valuable users at the right price across Google’s largest properties.

Salesforce launches Commerce Cloud. Based on Salesforce’s acquisition of Demandware, Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. Commerce Cloud Einstein puts intelligence into every commerce journey. It includes personalized product recommendations; Predictive Sort, which will infuse personalized sort and search results based on likelihood to engage; and Commerce Insights, which will help retailers understand product purchase correlations to power smarter merchandising and store planning. Contact for pricing.

Salesforce.

Mozu and nChannel launch partnership. Mozu, an ecommerce platform, has announced a partnership with nChannel, a provider of multichannel management software that simplifies selling for merchants. Mozu’s solution helps enterprises manage their entire online presence, from commerce to branding, customer engagement, and publishing. Leveraging the Mozu platform, nChannel helps merchants sell through more channels (including top marketplaces), by providing them with the tools to manage their product information and listings, while streamlining fulfillment processes across channels and locations.

Toluna launches real-time concept testing tool. Toluna, a provider of real-time digital consumer insights, announces the launch of PowerConcept within the QuickSurveys platform. Toluna’s QuickSurveys platform features Automated Insights products that guide users from survey design through deployment, respondent targeting, and data visualization — all in real-time. PowerConcept enables users to understand the overall strength of their branding, product, or advertising concepts, yielding insights faster than traditional concept testing methods. Contact for pricing.

Metalogix launches Content.ly. Metalogix, a provider of solutions to manage content within enterprise collaboration platforms, has launched Content.ly, a tool that allows businesses to control their content across collaboration platforms including Microsoft Office 365, Slack, Salesforce, Box, Dropbox, and Google for Work. Content.ly fills a need of many large organizations: a growing number of dispersed collaboration, storage, and file synchronization platforms embedded in business processes with no unified way to manage them all. Contact for pricing.

Snaplytics launches Snapchat Influencer tracking platform. Snaplytics, a Snapchat analytics and marketing service, launched a new influencer tracking platform. The Influencer Tracking Platform allows brands to monitor and automatically grab statistics for the relevant content from the participating influencers in marketing campaigns. The Influencer Tracking Platform is targeted at brands and agencies working with influencers. The platform is free for influencers; for brands and agencies, it’s $10 per active influencer per day.

Snaplytics.