The factors that determine a successful holiday season are oftentimes not the creative or extravagant ones, but rather the nuts and bolts of addressing critical areas of your business. We’ve identified 10 such “nuts and bolts” strategies to contemplate in “Ten Ecommerce Strategies for Holiday Success,” our next webinar.
In the webinar, Contributing Editor Lisa Morgan will review 10 critical areas you’ll want to address prior to this fall. She’ll be joined by Derek Stringfellow, an ecommerce marketing expert and chief marketing officer with Make-a-Store, a leading shopping-cart-suite provider for smaller businesses.
The 10 strategies address multichannel selling, site search, coupons and gift certificates; wish lists and gift registries; alternative payment methods; post-sale follow-up; infrastructure scaling; loyalty reward programs; email for more than marketing; and, importantly, customer support and live chat options.
We’ll convene “Ten Ecommerce Strategies for Holiday Success,” at 3:00 p.m. Eastern time (Noon Pacific time) on Tuesday, August 24, 2010.