October 2016 Top 10: Our Most Popular Posts

Here are our 10 most popular articles for October 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

19 Free SEO Tutorials

Search engine optimization is the process of improving the visibility of your website in organic search results. It sounds simple enough. But there are many ways to affect search outcomes. Fortunately, if you’re new to SEO or even if you’re an advanced user, there are useful tutorials, to improve. Read Article…

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10 SEO Rules for Ecommerce Content Marketing

Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs with content creation. Read Article…

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6 Ways Machine Learning Will Impact Ecommerce

Machine learning is a discipline aimed at having computers discover patterns or trends in some set of data without being explicitly programmed to recognize the pattern or trend. A counter example will help to explain the technique. Read Article…

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How Much to Pay for Photography, for Ecommerce?

What is a picture worth, in dollars and cents? Online retailers need product photography, relevant product lifestyle images, and even stock photos (for blog posts and social media). All of these images come at a cost, but just how much should an ecommerce business pay? The answer to this question — how much to pay for a photo? — is surprisingly complex. Read Article…

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Common Mistakes from Amazon Sellers

My agency is often called on to do formal audits of Amazon seller accounts. In the last 12 months, we’ve audited more than a dozen small-to-medium sized accounts, from companies that sought improvement on how they sold on Amazon. All fell into surprisingly similar patterns, with common mistakes. Read Article…

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15 Tools for Link Building

Link building is the process of acquiring hyperlinks from other sites to your own to improve its search engine rankings. But link building is also about developing relationships, reaching out to key influencers in your industry and establishing your business as a trusted resource. Read Article…

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5 Content Marketing Ideas for November 2016

Looking for content marketing ideas for November 2016? Try Thanksgiving Day, holiday shopping survival, famous folks with birthdays, how-to articles, and helping out a community. Content marketing is the act of creating, publishing, and distributing content with the express aim of attracting, engaging, and retaining customers. In November, you should have plenty of opportunities. Read Article…

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Amazon’s B2B Site Evolving, Growing Rapidly

When AmazonSupply became Amazon Business in April 2015, much more than a rebranding occurred. With AmazonSupply, the company was the only seller. But Amazon Business copied the very successful marketplace approach of the regular Amazon site and welcomed more than 30,000 third-party vendors to offer their goods on the website. Read Article…

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4 Predictions for 2016 Holiday Shopping Season

Video content and free shipping will help to fuel growth in ecommerce sales overall and mobile commerce in particular during the 2016 holiday season, which starts now and runs through Christmas Eve. Since 2013, I have been making a few holiday shopping season predictions for the ecommerce industry. These are not risky or provocative. Read Article…

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SEO: Accelerated Mobile Pages for Ecommerce

Google’s Accelerated Mobile Pages protocol makes mobile sites faster. Faster sites typically see lower bounce rates, higher time-on-site numbers, and higher conversion rates. AMP also benefits natural search performance. Smartphone users want speed. It’s common sense, and the data from many sources over the years backs it up. Read Article…