Reading List: Tomer Tagrin of Yotpo

Tomer Tagrin

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. In this installment, we corresponded with Tomer Tagrin, co-founder of Yotpo, a new Internet startup that incorporates real-time opinions to the shopping and blogging industries. Tagrin describes himself as a young, highly motivated, Internet junkie entrepreneur. Here is his recommended reading list of books and blogs.

Tomer Tagrin’s Top 5 Recent Books

The Four Steps to the Epiphany by Steven Gary Blank

The Four Steps to the Epiphany by Steven Gary Blank.

“Must-have book every entrepreneur needs to read in the Internet of 2011. It takes you to an actual path of useful and practical steps.”

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Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company by Andrew S. Grove

Only the Paranoid Survive by Andrew S. Grove.

“A management book that really gets to the bottom of methods to manage people.”

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The 7 Habits of Highly Effective People by Stephen R. Covey

The 7 Habits of Highly Effective People by Stephen R. Covey.

“Just an amazing reading experience about great stories.”

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The Innovator’s Dilemma by Clayton M. Christensen

The Innovator’s Dilemma by Clayton M. Christensen.

“As an entrepreneur, the biggest dream is to innovate something new and amazing. Really interesting book about how to solve a dilemma of an innovator.”

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Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne.

“One of the best books about management, and how to manage quality people and make them the company number one asset.”

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Tomer Tagrin’s Top 5 Blogs

OnStartups.com

OnStartups.com.

“Really quality content for founders, from marketing and sales to engineering, from one of the smartest people out there.”

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Startup Lessons Learned

Startup Lessons Learned.

“Eric Ries’s blog, the inventor of the lean startup methodology that I’m a big fan of, really valuable content – failures and success from first hand.”

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TechCrunch

TechCrunch.

“The best place on the web to catch up with Internet news. As an Internet junkie, I love consuming news about my fellow entrepreneurs. I think every startup has to have one person who is data consumer. We are first users and only then founders.”

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Cdixon.org

cdixon.org.

“Chris Dixon’s blog. If you don’t know Dixon, start Googling. He is one of the most talented and disruptive bloggers, and I just love it.”

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Internet Retailer

Internet Retailer.

“Really interesting and credible data about the ecommerce world, which is an industry my startup intends to disrupt by providing a distributor for users reviews.”