Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for September 2010.
In September, Google rolled out a new search platform called “Instant,” causing quite a stir in the Internet marketing community. Here, web marketing expert Michael Stearns weighs in on the expected impact of Google Instant for ecommerce merchants.
Microsoft updated its Internet Explorer web browser to version 9 on September 15, promising to provide users with “a more beautiful web.” Web developer Armando Roggio compares the newest version to older versions, and explains some of the best features of IE9.
Social media expert Paul Chaney says an effective social marketing strategy takes four elements: content, communication, conversation and conversion. He provides some practical advice on how to get those four “Cs” working for you.
We spoke with Todd Henley, president of online sporting goods store, Makai’s, to glean some ecommerce lessons. Henley talks candidly about his company’s successes as well as mistakes he has made along the way. Topics include shopping carts, credit card payments, email marketing, product sourcing, search marketing, and free shipping.
Ten 50-word nuggets of ecommerce wisdom make a popular monthly column. The September 2010 issue of Great Ecommerce Ideas provides tips on how to improve conversion rates, appeal to coupon hunters, protect your brand reputation, provide product personalization, and more.
SEO expert, Stephan Spencer, addresses nine pressing questions e-tailers have about Google Instant. He also offers his personal opinion on the new Google search platform and concludes that it’s nothing to get stressed about.
With the retail holiday season in full swing, here are ten simple but effective must-do tips. Here is how to streamline your website and get holiday shoppers feeling good about clicking those “buy” buttons.
Here is another authority view on Google Instant, this time from SEO expert Jill Kocher. She discusses Instant’s expected benefits and impact on ecommerce, as well as what Instant will not impact.
Ecommerce conversion expert Charles Nicholls writes a series of conversion tips for Practical eCommerce. In this segment, Nicholls talks about the benefit of adding Facebook’s “Like” button to your website’s product detail pages.
In this follow up to a recent Practical eCommerce webinar, we discuss the benefits of selling on Facebook. We tell you why online merchants should sell on Facebook, options for social commerce, why social commerce is not about selling, and the unique dynamics of selling on Facebook.