In the Internet age, consumers encounter web forms with regularity. There are registration forms, login forms, contact forms, customer service forms, survey forms, content submission forms, package tracking forms, or checkout forms on just about every website.
Web forms are, as such, one of the leading ways that company and consumers communicate.
Considering form importance, ecommerce entrepreneurs and marketers will want to make sure that their forms are clear, concise, and well integrated. The forms should offer a great customer experience, and some solid reporting on the backend.
Wufoo is a software-as-a-service (SaaS) form generation and management company that “strives to be the easiest way to collect information over the Internet.” And it comes reasonably close to achieving its goal, which is why I am awarding Wufoo four out of a possible five stars in this, “The PEC Review.”
“The PEC Review” is my weekly column and video created to introduce you to the products or services that I believe will help you improve your ecommerce business. This week, let’s take a look at Wufoo.
Video: Creating a Form in Wufoo
Easy Form Creation
Wufoo’s greatest strength is that it is easy to use. Many ecommerce businesses rely on outside website design and development services or have to use nothing but SaaS solutions for a lack of technical expertise. If an organization has these sorts of limitations, Wufoo’s intuitive and clear form builder will mean that you can develop your own forms—without hiring a developer—that will almost certainly be superior to those offered in your hosted shopping cart or blogging service, where forms are a “feature” and not a core competency.
Wufoo uses an Ajax-powered, drag-and-drop form builder that lets you see what your form will look like as you create it.
Form fields are selected from the left-hand side of the builder, drug to the right, and easily customized.
With Wufoo, I can also determine what happens after the customer submits the form. This could, for example, include a confirmation email, a customized “success” message, or both.
When a customer fills out a form on one of my sites, I want to take action quickly. Wufoo allows me to set up form notifications that go to my email account or arrive on my phone as text messages. I can also integrate other notification services.
Fast Form Integration
Keeping track of forms in Wufoo is a snap. The service allows you to quickly create custom reports do track entries and activities.
Payment Collection, But Maybe Not for You
Wufoo is also equipped to accept payment information and connect to your payment gateway, such as PayPal or Authorize.Net. While this might work well for certain kinds of sites, this particular feature is probably not robust enough for an ecommerce site. But I want to mention it just in case you want to check it out.
Wufoo offers several service plans that vary in both cost and what they include. On one end, you can create three forms, have one user account, and collect 100 entries per month for free. Conversely, for up to 60 users and unlimited forms, you’ll pay $199.95 per month.
The so-called “Bona Fide” plan, which is what I recommend for most ecommerce businesses, allows for up to five users and will let you make all of the forms or reports you want.
Wufoo is flexible, effective, and easy. In fact, it is so easy that I am a little embarrassed about not having more to say. But it is the ease-of-use, that, in my opinion, makes Wufoo worthy of four out of a possible five stars in this “The PEC Review.”