Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical eCommerce’s Kerry Murdock.
TurnTo Founder on Using Past Customers for New Sales
September 26, 2012 • Kerry Murdock
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