Articles by:
Aaron Houghton
Aaron Houghton
Aaron Houghton is a serial entrepreneur who builds web marketing products for small business owners. He recently co-founded BoostSuite, his 15th startup, where he serves as CEO. Previously, Houghton co-founded email newsletter leader iContact, which he sold to Vocus in 2012 for $180 million. His awards include (a) Ernst and Young Entrepreneur of the Year winner in 2008, (b) Inc. Magazine's 30 under 30 list 2010, and (c) Top 10 Most Influential CEO in 2010 — behind Mark Zuckerberg (Facebook), Andrew Mason (Groupon), and Matt Mullenweg (WordPress). In his free time, Houghton is an avid wakeboarder and outdoor adventurer.
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Conversion
Your website is where you turn Internet surfers, readers, and tire-kickers into new sales leads and customers for your small business. To get more leads and customers, you need to get more visitors to your website.