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Marketing & Advertising
Success with Google Shopping, Part 4: Tracking Sales
November 27, 2018 • David Rothwell
Google Shopping ads appear in search results above or beside text-based ads and organic listings. Setting up sales tracking for Google Shopping campaigns is vital — before you launch. This is the fourth article in my “Success with Google Shopping” series.
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Marketing & Advertising
Success with Google Shopping, Part 3: Merchant Center Setup
October 28, 2018 • David Rothwell
Google Shopping ads can deliver many prospects to an ecommerce site. The ads can appear for precise keyword searches — such as a product make and model — making them effective in matching products to buyers. This is the third article in my "Success with Google Shopping" serious.
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Marketing & Advertising
Success with Google Shopping, Part 2: Merchant Center Basics
September 17, 2018 • David Rothwell
To use Google Shopping ads, a merchant must first export all of shopping cart data into Google's own database via the Merchant Center. This is the second article in my "Success with Google Shopping" series. The first installment, "Part 1: Getting Started," we published in August.
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Marketing & Advertising
Success with Google Shopping, Part 1: Getting Started
August 30, 2018 • David Rothwell
Google Shopping ads appear in search results as pictures above or alongside the text-based ads and organic listings. But unlike text-based ads, Shopping ads always carry an image, price, and ...