Emir Musabasic
Emir Musabasic is founder of Objeqt, a conversion rate optimization firm. Objeqt helps ecommerce sites by improving conversion rates using analytics, scientific research, and A/B testing.
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Conversion
Use Hypotheses to Optimize Conversions
May 30, 2017 • Emir Musabasic
In “Conversion Optimization: Research First, Then Test,” I addressed the four types of conversion research to conduct before commencing A/B or other tests. When that research process is complete, the ...
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Conversion
Conversion Optimization: Research First, Then Test
May 17, 2017 • Emir Musabasic
It is a common misconception that you can test your way to conversion optimization. An abundance of testing software, some of which is free, makes the temptation only greater. But ...
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Conversion
Google Optimize: Setting Up Experiments
April 27, 2017 • Emir Musabasic
In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real ...
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Conversion
Google Optimize: No Excuse Not to Test
April 18, 2017 • Emir Musabasic
Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive,
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