My company’s YouTube channel has roughly 1.2 million subscribers. Here are seven pointers that have helped us reach that number.
1. Determine Your Goals for the Channel
First, it’s important to decide... Read More »
I was recently asked if ecommerce merchants should accept Bitcoin. My answer is a resounding “yes.” I can think of only a few minor downsides and many major upsides to... Read More »
It’s expensive, time consuming, fraught with peril, expensive, undervalued by your customers, and did I mention that it’s getting more expensive by the day? You can thank Amazon for... Read More »
Competing on price is a stupid tactic because it’s easy. Any idiot can undercut his competitors. Making money with this tactic, however, is rare. Only a few companies can pull... Read More »
Advertising is a pain in the butt. It’s expensive. It requires constant maintenance, and it’s not always measurable. In our industry, though, we tend to think that we can determine... Read More »
Our international orders represent approximately 15 to 20 percent of our total sales. That’s huge. We achieved this level of success through a variety of simple tactics, which I’ll outline... Read More »
Social media is probably the worst advertising vehicle for small ecommerce merchants I’ve found. Well, perhaps advertising on a park bench would be worse, but social media is pretty darned... Read More »
You should sell ads on your e-commerce site. I’ve yet to find evidence that putting banner advertising on your e-commerce site to be a bad thing.
I know it sounds counter... Read More »
In your business, you must focus on two things: content and time. They are both equally important and inextricably intertwined.
Great content will never go out of style. Seriously, there’s a... Read More »
I’ve been running my own small business for over a decade and I often speak with people who are thinking about starting... Read More »
Credit cards are cool. They make online shopping possible. But credit card processing, the system by which money moves from a customer... Read More »
If you listened to the politicians tell it, the story of main street retailers needing online stores to charge and collect sales... Read More »
In business, you must always be on the lookout for so-called Black Swan events. This may seem a bit illogical, but the... Read More »
This is going to be a short blog post and for that I will apologize up front.
But, I intended for this to... Read More »
In business, almost everything is negotiable. The key to successful negotiating, however, is figuring out when to spend time and energy negotiating... Read More »
Building an online business starts with traffic. Without traffic, you have no purpose. So, how does one do this? It will take... Read More »
Amazon is the largest internet retailer. Copy them and you, too, could end up just like them. Do this at your own... Read More »
The obsession over search engine result page (SERP) placement stems from the erroneous thought that traffic gained via this source is free.... Read More »
Users who use search on your website convert at a much higher rate than those who don’t. On my website, the difference... Read More »
As I’ve pointed out in previous blog posts, I know a few things about video production. Photography and videography are a passion... Read More »
We increased our international business 40% recently. Our international packages, prior to this change, represented approximately 9.6% of all shipments. Since we... Read More »
I don’t have product reviews on my website. I may add them at some point. However, I’m quite conflicted about it.
My... Read More »
Soap box time! I feel like ranting a bit today. I really bristle when I read articles claiming “The 7 Tips to... Read More »
I use a variety of software in my day-to-day activities running an e-commerce company. Here is a list of my favorites. Hopefully,... Read More »
No matter how much time, effort, and money you put into promoting your business and converting visitors into buyers, you’ll never create... Read More »
I know a few things about video. While my formal schooling taught me computer science, my father is a professional cinematographer. He... Read More »
My highschool economics teacher preached, “There Ain’t No Such Thing as a Free Lunch”.
This holds true for shipping costs. In fact, the... Read More »
As a small e-commerce store, you can’t compete against the big boys in many arenas. However, one arena where you can outduel... Read More »
We all know the saying, “If I knew then what I know now, I’d be much better off”. I was thinking about... Read More »
The allure of outsourced fulfillment (such as Amazon’s FBA program) is strong. But, don’t get sucked in by the hype! In any... Read More »