How to Create an Effective Press Page
October 31, 2022 • Lorrie Thomas Ross
A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro.
The 5-part Social Media Sales Funnel
October 4, 2022 • Lorrie Thomas Ross
A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain.
Using Meta Tags for Search Engine Visibility
September 25, 2012 • Lorrie Thomas Ross
Search engine optimization continually evolves to include new tactics. But classics like meta tags are still important. Making the most of your meta tags can be a small step that can make a large difference in your overall web marketing.
How to Write an Online Press Release
August 1, 2012 • Lorrie Thomas Ross
Today’s web-driven world makes it possible for companies large and small to create news simply by writing and publishing their own newsworthy content. The way to get started is by writing and sharing powerful press releases online.
Free Blogs vs. Hosting Your Own: Pros and Cons
July 6, 2010 • Lorrie Thomas Ross
Should you host a blog on your own website with your own domain name, or use one of the excellent free blog sites? There is no universal "right" choice There are pros and cons to each option to consider for immediate and long-term blog success.