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Marketing & Advertising
3 LinkedIn Tools, for Ecommerce
October 5, 2016 • Melih Oztalay
There is more to LinkedIn than resumes and help wanted ads. LinkedIn operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are ...
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SEO
SEO: Understanding Pandas, Penguins, and Pigeons
September 22, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Local Business
Google’s AdWords Express Helps Manage Local Campaigns
August 22, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Dynamic Sitelinks Improve AdWords’ Performance
August 9, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
5 Pointers to Help PPC Ad Performance
July 28, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Using LinkedIn Groups to Reach Prospects
July 21, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
How to Manage LinkedIn Advertising, for Success
July 3, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Using LinkedIn’s Sponsored Updates to Promote your Business
June 23, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Using LinkedIn Company Pages for your Local Business
June 16, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Using LinkedIn to Attract Consumers, Prospects
June 9, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Consumers Change Shopping Habits with Local Businesses
June 5, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Using AdWords Express to Reach Local Consumers
April 21, 2014 • Melih Oztalay
In "Use Hyperlocal Advertising to Reach Nearby Consumers," I suggested that Google AdWords Express can help attract local prospects. In this article I'll address AdWords Express in more depth.
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Marketing & Advertising
SEO Is Dead; Web Marketing Alive and Well
April 14, 2014 • Melih Oztalay
When someone asks me about focusing on search engine optimization, the first thing I think of is that the individual is not familiar with today's realities, in 2014, of web marketing. When asked, my response is an educational conversation that requires patience and asking the right questions to bring a business owner up to speed.
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Marketing & Advertising
Use Negative Keywords to Optimize PPC Campaigns
April 8, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
High Quality Scores Mean Lower Pay-per-click Costs
March 31, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Conversion
Use Hyperlocal Advertising to Reach Nearby Consumers
March 24, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
5 Reasons to Use PPC Ads for Local Marketing
March 18, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Understanding Ad Extensions in Google AdWords
March 10, 2014 • Melih Oztalay
Google allows the insertion of additional text beside a standard AdWords pay-per-click ad. This text, called "ad extensions," can communicate more information about your product, service, and business than the ad would otherwise permit.