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Conversion
Mobile-optimized Websites Extend Customer Service
February 11, 2008 • Michelle Lambert
When Apple reached out to Travelocity.com to develop an iPhone-optimized website, Travelocity jumped at the chance. “It was a great opportunity for us,” said Paul Briggs, Travelocity’s Director of Customer Marketing and Loyalty. “We already had a general mobile site, but with Apple’s su...