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Business
Search-marketing Insights from Connect Search Engine Watch Conference
March 15, 2016 • Richard Sexton
I recently attended the Connect Search Engine Watch Conference in Miami. The conference covered two tracks — “Engage with Organic” and “Innovate with Paid” — over two days. I spent ...
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Marketing & Advertising
The 3 Most Important Social Commerce Functions Explained
January 20, 2016 • Richard Sexton
Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of their online time, across devices,
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Marketing & Advertising
20 Platforms to Build Dynamic, User-generated Content
December 2, 2015 • Richard Sexton
With more than 300 million photos reportedly uploaded to social media every day, there is much user-generated content to be optimized and leveraged by digital marketers. And it’s not just photos. It is reviews, comments, videos, purchase sharing, contest entries, and more.
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Marketing & Advertising
Reputation Management a Process, not a Reaction
November 4, 2015 • Richard Sexton
“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative ...
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Marketing & Advertising
Social Engagement for Ecommerce: How to Build, Measure, Improve
October 14, 2015 • Richard Sexton
Building engaging social campaigns can seem like an overwhelming task. To begin with, there is the problem of defining social engagement itself. How do you measure this all-important aspect of ...
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Marketing & Advertising
Increase Social Engagement with Event Marketing
September 30, 2015 • Richard Sexton
Increasing your company’s social engagement is one of the most cost-effective ways to keep your brand front-and-center. After all, brand recognition is the best way to influence your shoppers’ purchasing ...