I recently attended the Connect Search Engine Watch Conference in Miami. The conference covered two tracks — “Engage with Organic” and “Innovate with Paid” — over two days. I spent... Read More »
Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of their online time, across devices,... Read More »
With more than 300 million photos reportedly uploaded to social media every day, there is much user-generated content to be optimized and leveraged by digital marketers. And it’s not just... Read More »
“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement.
Negative... Read More »
Building engaging social campaigns can seem like an overwhelming task. To begin with, there is the problem of defining social engagement itself. How do you measure this all-important aspect of... Read More »
Increasing your company’s social engagement is one of the most cost-effective ways to keep your brand front-and-center. After all, brand recognition is the best way to influence your shoppers’ purchasing... Read More »