Building an Ecommerce Business, Part 10: Selling, Manufacturing Apparel

Selling apparel online is notoriously competitive. The margins are thin, typically. With hundreds of SKUs for size and color and styles, inventory management can be complicated — especially when the items are custom manufactured.

This is episode 10 in my series on building an ecommerce business from the ground up. The previous sessions are:

For this installment, I spoke with Mike Schwarz, founder of RibbedTee, a Los Angeles-based manufacturer and retailer of men’s undershirts and underwear.


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