Building an Ecommerce Business, Part 11: Amazon Strategy

A fundamental decision for many ecommerce entrepreneurs is whether to sell on Amazon. The potential is high, but the competition is increasing tough, among other risks.

I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is episode 11 in my series on building an ecommerce business from the ground up. The previous installments are:

For this installment, I spoke with Mike Tecku, co-founder of Sky Solutions, which manufactures and sells Sky Mats, a floormat, in high volume on Amazon’s marketplace.


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