The early days of an ecommerce business are among the most important. Growing a business from infancy is complicated and unforgiving. There are many factors to consider, including platforms, inventory, social media, and more.
This is the third installment in my series of conversations about building an ecommerce business. The previous installments were “Part 1: Choosing Partners” and “Part 2: Selecting Platforms.”
This time I visited with Andrea Nucete-Elliott, co-founder of TIY Life, a new ecommerce company offering premium hair ties for active women.