Building an Ecommerce Business, Part 5: Advertising Options

Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it’s often unclear which will fit your business. Digital marketing agencies can provide some answers.

I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is the fifth episode in my series of conversations about building an ecommerce business.

For this interview, I visited with Alex Hart, founder of Good Joo Joo, an Austin-based digital marketing agency. I asked her about paid acquisition, the process of using advertising to acquire customers.


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