Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate.
This is the sixth episode in my series of conversations on building an ecommerce business. The previous installments are:
- “Part 1: Choosing Partners,”
- “Part 2: Selecting Platforms,”
- “Part 3: Early Days,”
- “Part 4: Copywriting Matters,”
- “Part 5: Paid Acquisition.”
For this interview, I spoke with Ayman Al-Abdullah, president of AppSumo, a daily deals site for digital goods, about his hiring process and how it has evolved.