On-page SEO
On-page search engine optimization is creating, presenting, and structuring content to appeal to Google and other search engines. Our coverage of on-page SEO addresses bounce rates, title tags, category pages, mobile devices, page speed, structured data markup, and more.
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On-page SEO
SEO: Optimizing Ratings, Reviews and Comments
February 17, 2012 • Jill Kocher Brown
Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions that real shoppers voice to strengthen ...
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On-page SEO
Shopping Cart FAQ: How to Evaluate SEO Effectiveness
October 14, 2010 • Jon Hos
Editor's Note: We are excited to debut "Shopping Cart FAQ," our monthly column aimed at merchants who are evaluating shopping carts. Merchants frequently have different priorities for their carts. Some may seek specialized merchandizing features, others may seek customized shipping inte...
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On-page SEO
The PEC Review: Page Speed
May 10, 2010 • Armando Roggio
Site performance or speed is a key factor in improving sales conversions. How quickly your website loads may be the difference between making a sale or losing a potential customer. For example, 52 percent of respondents to a 2009 study from Akamai and Forrester Research said that page ...
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On-page SEO
Search Engine Optimization in 2010: What You Need to Know Now
April 21, 2010 • Bill Hartzer
Editor’s Note: is a contributor to Practical eCommerce and the owner of BillHartzer.com, a Dallas-based online marketing firm. Hartzer wrote the article, below, which first appeared in that company’s blog. If you want to use search engine optimization best practices, or want to get u...
ChatGPT vs. Gemini for SEO Tasks
SEO Takeaways from SGE's Partial Rollout
BNPL Competition Drives Wins for Merchants
How to Track ROI from Content Marketing
Web Marketing Checklist: 42 Tactics for Traffic and...
Amid Downturn, Ecommerce Investor Perseveres
The Profitable Seller: Mastering Amazon FBA
