On-page SEO

On-page search engine optimization is creating, presenting, and structuring content to appeal to Google and other search engines. Our coverage of on-page SEO addresses bounce rates, title tags, category pages, mobile devices, page speed, structured data markup, and more.

  • On-page SEO

    SEO: Optimizing Ratings, Reviews and Comments

    February 17, 2012 •

    Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions that real shoppers voice to strengthen ...

  • On-page SEO

    Shopping Cart FAQ: How to Evaluate SEO Effectiveness

    October 14, 2010 •

    Editor's Note: We are excited to debut "Shopping Cart FAQ," our monthly column aimed at merchants who are evaluating shopping carts. Merchants frequently have different priorities for their carts. Some may seek specialized merchandizing features, others may seek customized shipping inte...

  • On-page SEO

    The PEC Review: Page Speed

    May 10, 2010 •

    Site performance or speed is a key factor in improving sales conversions. How quickly your website loads may be the difference between making a sale or losing a potential customer. For example, 52 percent of respondents to a 2009 study from Akamai and Forrester Research said that page ...

  • On-page SEO

    Search Engine Optimization in 2010: What You Need to Know Now

    April 21, 2010 •

    Editor’s Note: is a contributor to Practical eCommerce and the owner of, a Dallas-based online marketing firm. Hartzer wrote the article, below, which first appeared in that company’s blog. If you want to use search engine optimization best practices, or want to get u...