On-page SEO
On-page search engine optimization is creating, presenting, and structuring content to appeal to Google and other search engines. Our coverage of on-page SEO addresses bounce rates, title tags, category pages, mobile devices, page speed, structured data markup, and more.
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On-page SEO
SEO: Preparing for Google’s Mobile-first Index
September 22, 2017 • Jill Kocher Brown
Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation. If your mobile experience isn’t ...
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On-page SEO
SEO: Google’s Mobile Update to Impact Interstitials, Pop-ups
September 2, 2016 • Jill Kocher Brown
Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” — pop-up boxes, mainly — that impact ...
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On-page SEO
SEO: Every Page Is an Entry Page
August 5, 2016 • Jill Kocher Brown
Every page of your site is an entry page for natural search. Are all of your pages ready to welcome searchers? All shoppers want something. They may not want to buy ...
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On-page SEO
Ecommerce Page Titles Key for Shoppers (and SEO)
May 10, 2016 • Armando Roggio
A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines. Page title optimization, if you will, is a low-effort, high-value task for ecommerce site ...
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On-page SEO
Blogs: Starting Point for Effective Communication
February 19, 2016 • Bill Hartzer
Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question came from a reader about whether or not Facebook counts as a blog.
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On-page SEO
SEO: Which Pages to Optimize First?
December 18, 2015 • Jill Kocher Brown
Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing. To optimize a page, edit the text that search engines place the most priority on:
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On-page SEO
SEO Review: Hi-Health’s Local Search Mostly Good
July 31, 2015 • Jill Kocher Brown
Hi-Health is a retailer of nutritional products in Phoenix, Ariz. It operates roughly 40 brick-and-mortar stores and a robust ecommerce site. Hi-Health volunteered for SEO reviews of both: local search and ecommerce.
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On-page SEO
SEO Review: Hi-Health.com Good; Could Be Better
July 24, 2015 • Jill Kocher Brown
Every so often an ecommerce business is brave enough to raise its hand for a public review of its search engine optimization performance. Hi-Health, a retailer of nutritional products, is today’s brave business. Hi-Health is doubly interesting
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On-page SEO
SEO: For Conversions, Every Page Is a Landing Page
June 15, 2015 • Jill Kocher Brown
Every page on your site is a landing page for organic search. Whether searchers convert — or even make the next click deeper into your site — depends on myriad ...
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On-page SEO
SEO: Mobile Now Drives Majority of Google Searches
May 8, 2015 • Jill Kocher Brown
Google mobile searches surpassed desktop and tablet searches, the company announced this week. Ecommerce sites take notice – Google’s recent changes in mobile search for both websites and mobile apps ...
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On-page SEO
SEO: Last-minute ‘Mobile-friendly’ Planning
April 17, 2015 • Jill Kocher Brown
After almost seven weeks of hand wringing in the ecommerce world, Google’s “mobile-friendly” algorithm update will go live on Tuesday, April 21. For the first time, Google will use mobile friendliness ...
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On-page SEO
SEO: Q&A for Google’s ‘Mobile-friendly’ Algorithm
April 3, 2015 • Jill Kocher Brown
Google’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their mobile search optimization strategies. Announced over ...
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On-page SEO
SEO: How Google’s ‘Mobile-friendly’ Update Affects Performance
March 27, 2015 • Jill Kocher Brown
Google’s “mobile-friendly” algorithm update is big news. But how will it impact your ecommerce performance? On April 21, Google will begin rolling out a worldwide mobile-friendly algorithm update that will have ...
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On-page SEO
SEO: Impact of Words, Fields in a CMS
January 9, 2015 • Jill Kocher Brown
Sometimes the connection between the words pasted into the content management system and the impact they have on search engine optimization isn’t very clear. As a result, writers often aren’t ...
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On-page SEO
SEO Depends on Page Names
May 16, 2014 • Jill Kocher Brown
Something as simple as the name of a page has an incredible impact on the optimization of that page in organic search. Platforms use page name data in so many ...
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On-page SEO
Mining Reviews for SEO Benefit
April 17, 2014 • Jill Kocher Brown
Customer reviews are an excellent way to inject unique content into your site to benefit search engine optimization while boosting shopper confidence at the same time. For SEO, reviews fall under ...
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On-page SEO
Fixing SEO Conversion Woes on your Ecommerce Site
March 28, 2014 • Jill Kocher Brown
Does your natural search traffic convert poorly? There’s a reason, and you can do something about it. Searchers vs. Direct Visitors Direct visitors are different than searchers. Direct visitors type in your ...
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On-page SEO
9 Tools and Templates for Pre-launch Landing Pages
March 18, 2014 • Sig Ueland
Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a mailing list, and create some ...
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On-page SEO
SEO for 2014: Easy on-page optimization tips
December 19, 2013 • Jordan Lindberg
“What’s so fascinating and frustrating and great about life is that you’re constantly starting over, all the time, and I love that.” – Billy Crystal Search engine optimization is a never-ending ...
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On-page SEO
To Improve SEO, Focus on the Page
November 22, 2013 • Jill Kocher Brown
If you want to drive more natural search visits to a page, you need to improve the relevance and authority of that page. That’s SEO 101. But one of the ...
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On-page SEO
SEO: Using Automated Landing Pages
September 14, 2012 • Jill Kocher Brown
Marketing automation tools make creating landing pages a snap. They focus on making it more efficient to deliver relevant content to relevant individuals at relevant times via email and paid search campaigns. So why not use them to create landing pages for search engine optimization cam...
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On-page SEO
8 SEO Pointers for Ecommerce Product Pages
April 5, 2012 • Pablo Palatnik
Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don't. Optimizing product pages for search engines is especially important. Below are eight pointers to make sure your product pages are properly optimized. 1. Place Keywords i...
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On-page SEO
SEO: Optimizing Ratings, Reviews and Comments
February 17, 2012 • Jill Kocher Brown
Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and underlying code are set up optimally. Ratings, reviews and comments each play a part in SEO, utilizing the words and opinions that real shoppers voice to strengthen ...
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On-page SEO
Shopping Cart FAQ: How to Evaluate SEO Effectiveness
October 14, 2010 • Jon Hos
Editor's Note: We are excited to debut "Shopping Cart FAQ," our monthly column aimed at merchants who are evaluating shopping carts. Merchants frequently have different priorities for their carts. Some may seek specialized merchandizing features, others may seek customized shipping inte...
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On-page SEO
The PEC Review: Page Speed
May 10, 2010 • Armando Roggio
Site performance or speed is a key factor in improving sales conversions. How quickly your website loads may be the difference between making a sale or losing a potential customer. For example, 52 percent of respondents to a 2009 study from Akamai and Forrester Research said that page ...
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On-page SEO
Search Engine Optimization in 2010: What You Need to Know Now
April 21, 2010 • Bill Hartzer
Editor’s Note: is a contributor to Practical eCommerce and the owner of BillHartzer.com, a Dallas-based online marketing firm. Hartzer wrote the article, below, which first appeared in that company’s blog. If you want to use search engine optimization best practices, or want to get u...
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