Category

On-page SEO

On-page search engine optimization is creating, presenting, and structuring content to appeal to Google and other search engines. Our coverage of on-page SEO addresses bounce rates, title tags, category pages, mobile devices, page speed, structured data markup, and more.

On-page SEO
SEO: How to Optimize Title Tags for Ecommerce

January 6, 2022 • Ann Smarty

Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains.
On-page SEO
SEO: Excellent Content Moves Shoppers through the Funnel

November 16, 2020 • Jill Kocher Brown

Informational content such as buyers’ guides and how-to instructions can lure shoppers to your site while they’re in research mode. There, they could complete an action that delivers immediate or future value to your business. Examples include signing up for a newsletter, requesting more info, or the ultimate goal: purchasing a product.
On-page SEO
Mobile Site Design Impacts Organic Search Rankings

October 26, 2020 • Jill Kocher Brown

The design of a mobile website impacts its ability to rank in organic search results. Mobile design controls the availability and readability of text, the usability of navigational elements, and even access to entire pages that are critical to organic performance.
On-page SEO
SEO: How to Move Skydivers through the Funnel

October 20, 2020 • Jill Kocher Brown

What happens when consumers parachute from organic search results and land on the page Google thinks is the most personally relevant? They skip as much as 95 percent of your prepared journey.
On-page SEO
SEO: 5 Tips to Convert Visitors to Buyers

October 13, 2020 • Jill Kocher Brown

Search engine optimization focuses on driving consumers to your site. But traffic alone doesn't pay the bills. Success depends on converting those visitors to customers. Use these five tips to convert more searchers into buyers.
On-page SEO
SEO How-to, Part 6: Optimizing On-page Elements

July 3, 2020 • Jill Kocher Brown

Keyword research can help improve your organic search performance. Search engines attempt to sync the words and intent of consumers' queries with web pages. Ecommerce merchants should therefore align their pages using the right keywords to convey the proper intent.
On-page SEO
Page Speed Scores of Every Shopify Theme

April 7, 2020 • Hamlet Batista

I recently worked with a developer to help a merchant speed up its Shopify store. We improved the page speed for mobile and desktop. But the biggest takeaway was how a Shopify theme impacts the page speed. This post lists page speeds of all 72 Shopify themes.
On-page SEO
Scalable SEO Strategies to Boost Category Pages

February 20, 2020 • Jill Kocher Brown

Large-scale improvements in organic search performance require large-scale changes. Ecommerce merchants tend to optimize product detail pages. Many merchants overlook category pages, which can provide more organic-search opportunities.
On-page SEO
SEO: Google’s BERT Update Helps Ecommerce Product Pages

October 27, 2019 • Jill Kocher Brown

Google’s BERT algorithm, released last week, is the company’s latest effort to understand the intent of search queries. For ecommerce sites, the unique details on product pages could now drive more organic search traffic with high purchase intent.
On-page SEO
SEO: 4 Signs Your ‘Optimized’ Content Could Be Spam

May 19, 2019 • Jill Kocher Brown

In this post, I'll address four signs that your content could be over-optimized, risking a penalty or a rankings hit. Think about how your content could look to a human, not a search engine.
On-page SEO
Rise of Mobile Users Alters SEO Tactics

January 31, 2019 • Jill Kocher Brown

The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also growing. But the percentage of visitors that click natural search listings is shrinking.
On-page SEO
Improve SEO with ‘Audience Insights’ in Google Ads

January 3, 2019 • Bill Sebald

What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data.
On-page SEO
Analyzing Page Speed for Visitors with Slow Connections

August 28, 2018 • Hamlet Batista

Even if you have a fast loading site as measured by a high-speed internet connection, a good portion of your potential customers could be on slow connections. Your site could load slowly for them.
On-page SEO
SEO: How to Drive Traffic to a New Ecommerce Site

July 3, 2018 • Hamlet Batista

Larger companies can typically hire or retain competent assistance to help with search engine optimization. But smaller businesses often have to do it themselves, especially when those businesses are new. In ...
On-page SEO
4 Ways to Increase Revenue from Organic Search Traffic

February 13, 2018 • Hamlet Batista

If you have been working for months trying to get higher search rankings with little to show for it, you are not alone. Chasing high rankings typically falls flat. You can easily spend six months or more — and a lot of money and effort — and have nothing to show for it at the end. In this article, I will share four ways to increase sales from organic search traffic that don’t require high rankings.
On-page SEO
Optimizing Your Mobile Presence for Natural Search

September 29, 2017 • Jill Kocher Brown

Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready? More people search Google ...
On-page SEO
SEO: Preparing for Google’s Mobile-first Index

September 22, 2017 • Jill Kocher Brown

Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation. If your mobile experience isn’t ...
On-page SEO
SEO: Google’s Mobile Update to Impact Interstitials, Pop-ups

September 2, 2016 • Jill Kocher Brown

Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” — pop-up boxes, mainly — that impact ...
On-page SEO
SEO: Every Page Is an Entry Page

August 5, 2016 • Jill Kocher Brown

Every page of your site is an entry page for natural search. Are all of your pages ready to welcome searchers? All shoppers want something. They may not want to buy ...
On-page SEO
Ecommerce Page Titles Key for Shoppers (and SEO)

May 10, 2016 • Armando Roggio

A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines. Page title optimization, if you will, is a low-effort, high-value task for ecommerce site ...
On-page SEO
Blogs: Starting Point for Effective Communication

February 19, 2016 • Bill Hartzer

Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question came from a reader about whether or not Facebook counts as a blog.
On-page SEO
SEO: Which Pages to Optimize First?

December 18, 2015 • Jill Kocher Brown

Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing. To optimize a page, edit the text that search engines place the most priority on:
On-page SEO
SEO Review: Hi-Health’s Local Search Mostly Good

July 31, 2015 • Jill Kocher Brown

Hi-Health is a retailer of nutritional products in Phoenix, Ariz. It operates roughly 40 brick-and-mortar stores and a robust ecommerce site. Hi-Health volunteered for SEO reviews of both: local search and ecommerce.
On-page SEO
SEO Review: Hi-Health.com Good; Could Be Better

July 24, 2015 • Jill Kocher Brown

Every so often an ecommerce business is brave enough to raise its hand for a public review of its search engine optimization performance. Hi-Health, a retailer of nutritional products, is today’s brave business. Hi-Health is doubly interesting
On-page SEO
SEO: For Conversions, Every Page Is a Landing Page

June 15, 2015 • Jill Kocher Brown

Every page on your site is a landing page for organic search. Whether searchers convert — or even make the next click deeper into your site — depends on myriad ...
On-page SEO
SEO: Mobile Now Drives Majority of Google Searches

May 8, 2015 • Jill Kocher Brown

Google mobile searches surpassed desktop and tablet searches, the company announced this week. Ecommerce sites take notice – Google’s recent changes in mobile search for both websites and mobile apps ...
On-page SEO
SEO: Last-minute ‘Mobile-friendly’ Planning

April 17, 2015 • Jill Kocher Brown

After almost seven weeks of hand wringing in the ecommerce world, Google’s “mobile-friendly” algorithm update will go live on Tuesday, April 21. For the first time, Google will use mobile friendliness ...
On-page SEO
SEO: Q&A for Google’s ‘Mobile-friendly’ Algorithm

April 3, 2015 • Jill Kocher Brown

Google’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their mobile search optimization strategies. Announced over ...
On-page SEO
SEO: How Google’s ‘Mobile-friendly’ Update Affects Performance

March 27, 2015 • Jill Kocher Brown

Google’s “mobile-friendly” algorithm update is big news. But how will it impact your ecommerce performance? On April 21, Google will begin rolling out a worldwide mobile-friendly algorithm update that will have ...
On-page SEO
SEO: Impact of Words, Fields in a CMS

January 9, 2015 • Jill Kocher Brown

Sometimes the connection between the words pasted into the content management system and the impact they have on search engine optimization isn’t very clear. As a result, writers often aren’t ...

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