On-page SEO Archives

SEO: Google’s BERT Update Helps Ecommerce Product Pages

October 27, 2019 • Jill Kocher Brown

Google’s BERT algorithm, released last week, is the company’s latest effort to understand the intent of search queries. For ecommerce sites, the unique details on product pages could now drive more organic search traffic with high purchase intent.

On-page SEO

SEO: 4 Signs Your ‘Optimized’ Content Could Be Spam

May 19, 2019 • Jill Kocher Brown

In this post, I'll address four signs that your content could be over-optimized, risking a penalty or a rankings hit. Think about how your content could look to a human, not a search engine.

On-page SEO

Rise of Mobile Users Alters SEO Tactics

January 31, 2019 • Jill Kocher Brown

The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also growing. But the percentage of visitors that click natural search listings is shrinking.

On-page SEO

Improve SEO with ‘Audience Insights’ in Google Ads

January 3, 2019 • Bill Sebald

What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data.

On-page SEO

Analyzing Page Speed for Visitors with Slow Connections

August 28, 2018 • Hamlet Batista

Even if you have a fast loading site as measured by a high-speed internet connection, a good portion of your potential customers could be on slow connections. Your site could load slowly for them.

On-page SEO

SEO: How to Drive Traffic to a New Ecommerce Site

July 3, 2018 • Hamlet Batista

Larger companies can typically hire or retain competent assistance to help with search engine optimization. But smaller businesses often have to do it themselves, especially when those businesses are new. In ...

On-page SEO

4 Ways to Increase Revenue from Organic Search Traffic

February 13, 2018 • Hamlet Batista

If you have been working for months trying to get higher search rankings with little to show for it, you are not alone. Chasing high rankings typically falls flat. You can easily spend six months or more — and a lot of money and effort — and have nothing to show for it at the end. In this article, I will share four ways to increase sales from organic search traffic that don’t require high rankings.

On-page SEO

Optimizing Your Mobile Presence for Natural Search

September 29, 2017 • Jill Kocher Brown

Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready? More people search Google ...

On-page SEO

SEO: Preparing for Google’s Mobile-first Index

September 22, 2017 • Jill Kocher Brown

Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation. If your mobile experience isn’t ...

SEO: Google’s Mobile Update to Impact Pop-ups, Interstitials

On-page SEO

SEO: Google’s Mobile Update to Impact Interstitials, Pop-ups

September 2, 2016 • Jill Kocher Brown

Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” — pop-up boxes, mainly — that impact ...

On-page SEO

SEO: Every Page Is an Entry Page

August 5, 2016 • Jill Kocher Brown

Every page of your site is an entry page for natural search. Are all of your pages ready to welcome searchers? All shoppers want something. They may not want to buy ...

On-page SEO

Ecommerce Page Titles Key for Shoppers (and SEO)

May 10, 2016 • Armando Roggio

A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines. Page title optimization, if you will, is a low-effort, high-value task for ecommerce site ...

On-page SEO

Blogs: Starting Point for Effective Communication

February 19, 2016 • Bill Hartzer

Recently, I wrote about four content ideas to help improve your local SEO, one of which dealt with adding a blog to your website. After the article had published, a question came from a reader about whether or not Facebook counts as a blog.

On-page SEO

SEO: Which Pages to Optimize First?

December 18, 2015 • Jill Kocher Brown

Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing. To optimize a page, edit the text that search engines place the most priority on:

On-page SEO

SEO Review: Hi-Health’s Local Search Mostly Good

July 31, 2015 • Jill Kocher Brown

Hi-Health is a retailer of nutritional products in Phoenix, Ariz. It operates roughly 40 brick-and-mortar stores and a robust ecommerce site. Hi-Health volunteered for SEO reviews of both: local search and ecommerce.

On-page SEO

SEO Review: Hi-Health.com Good; Could Be Better

July 24, 2015 • Jill Kocher Brown

Every so often an ecommerce business is brave enough to raise its hand for a public review of its search engine optimization performance. Hi-Health, a retailer of nutritional products, is today’s brave business. Hi-Health is doubly interesting

On-page SEO

SEO: For Conversions, Every Page Is a Landing Page

June 15, 2015 • Jill Kocher Brown

Every page on your site is a landing page for organic search. Whether searchers convert — or even make the next click deeper into your site — depends on myriad ...

On-page SEO

SEO: Mobile Now Drives Majority of Google Searches

May 8, 2015 • Jill Kocher Brown

Google mobile searches surpassed desktop and tablet searches, the company announced this week. Ecommerce sites take notice – Google’s recent changes in mobile search for both websites and mobile apps ...

On-page SEO

SEO: Last-minute ‘Mobile-friendly’ Planning

April 17, 2015 • Jill Kocher Brown

After almost seven weeks of hand wringing in the ecommerce world, Google’s “mobile-friendly” algorithm update will go live on Tuesday, April 21. For the first time, Google will use mobile friendliness ...

On-page SEO

SEO: Q&A for Google’s ‘Mobile-friendly’ Algorithm

April 3, 2015 • Jill Kocher Brown

Google’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their mobile search optimization strategies. Announced over ...

On-page SEO

SEO: How Google’s ‘Mobile-friendly’ Update Affects Performance

March 27, 2015 • Jill Kocher Brown

Google’s “mobile-friendly” algorithm update is big news. But how will it impact your ecommerce performance? On April 21, Google will begin rolling out a worldwide mobile-friendly algorithm update that will have ...

On-page SEO

SEO: Impact of Words, Fields in a CMS

January 9, 2015 • Jill Kocher Brown

Sometimes the connection between the words pasted into the content management system and the impact they have on search engine optimization isn’t very clear. As a result, writers often aren’t ...

On-page SEO

SEO Depends on Page Names

May 16, 2014 • Jill Kocher Brown

Something as simple as the name of a page has an incredible impact on the optimization of that page in organic search. Platforms use page name data in so many ...

On-page SEO

Mining Reviews for SEO Benefit

April 17, 2014 • Jill Kocher Brown

Customer reviews are an excellent way to inject unique content into your site to benefit search engine optimization while boosting shopper confidence at the same time. For SEO, reviews fall under ...

On-page SEO

Fixing SEO Conversion Woes on your Ecommerce Site

March 28, 2014 • Jill Kocher Brown

Does your natural search traffic convert poorly? There’s a reason, and you can do something about it. Searchers vs. Direct Visitors Direct visitors are different than searchers. Direct visitors type in your ...

On-page SEO

9 Tools and Templates for Pre-launch Landing Pages

March 18, 2014 • Sig Ueland

Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a mailing list, and create some ...

On-page SEO

SEO for 2014: Easy on-page optimization tips

December 19, 2013 • Jordan Lindberg

“What’s so fascinating and frustrating and great about life is that you’re constantly starting over, all the time, and I love that.” – Billy Crystal Search engine optimization is a never-ending ...

On-page SEO

To Improve SEO, Focus on the Page

November 22, 2013 • Jill Kocher Brown

If you want to drive more natural search visits to a page, you need to improve the relevance and authority of that page. That’s SEO 101. But one of the ...

On-page SEO

SEO: Using Automated Landing Pages

September 14, 2012 • Jill Kocher Brown

Marketing automation tools make creating landing pages a snap. They focus on making it more efficient to deliver relevant content to relevant individuals at relevant times via email and paid search campaigns. So why not use them to create landing pages for search engine optimization cam...

On-page SEO

8 SEO Pointers for Ecommerce Product Pages

April 5, 2012 • Pablo Palatnik

Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don't. Optimizing product pages for search engines is especially important. Below are eight pointers to make sure your product pages are properly optimized. 1. Place Keywords i...