Charts: Top Global Marketplaces by Monthly Visits

Online marketplaces are growing rapidly. The charts below show B2C marketplaces ranked by the number of visits in August 2023 — worldwide and in select countries.

We define “marketplaces” as platforms that sell products or services without taking ownership of those items.

With an average of 2.5 billion monthly visits in August 2023, Amazon was by far the most widely used online consumer marketplace in the world, according to traffic estimates from Similarweb. eBay had the second-most monthly visits at roughly 723 million.

Amazon’s dominance in the United States remained evident.

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In August 2023, Amazon.co.uk secured the top spot as the most visited online marketplace in the United Kingdom, with Ebay.co.uk coming in second and Etsy.com ranking third.

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With 305.5 million visits in August 2023, Taobao was the most popular marketplace in China.