Social Media

Charts: Top Global Social Networks Q3 2023

Facebook is the world’s most popular social media platform with over 2.9 billion active users as of July 2023. That’s according to Kepios, a digital-trends analysis firm, as reported by DataReportal. Meta owns four of the biggest social media platforms, each with more than 1 billion users: Facebook, WhatsApp, Facebook Messenger, and Instagram.

Per a Q1 2023 survey (PDF) by Jungle Scout, the Amazon tools provider, Facebook is the leading U.S. social media platform for shopping, but Instagram takes the lead for Gen Z consumers (ages 18 to 27), followed closely by TikTok and YouTube.

According to Insider Intelligence, TikTok will account for 6.5% of U.S. video ad spending in 2023, lower than YouTube’s 8.3% and Meta’s 30.1%.

As of July 2023, the United States had the largest TikTok user base, per Yahoo Finance, with roughly 122 million users. Indonesia was the second-largest market with nearly 99.8 million TikTok users, and Brazil ranked third with approximately 83.33 million users on the platform. Those numbers exclude Douyin, TikTok’s China counterpart.

Adel Boukarroum
Adel Boukarroum
Bio   •   RSS Feed