Mobile devices are ubiquitous. I don’t go anywhere without mine, and I bet you have a smartphone with you now. In fact, you may be reading this on a mobile device. But are you doing everything you can to connect with shoppers on mobile? Because according to a survey from Quiq, a provider of chat software, 66 percent of consumer-respondents ranked mobile messaging as their preferred channel for contacting a company.
I recently spoke with Chris Albro, head of enterprise sales for Quiq.