Practical Ecommerce

Ecommerce Product Releases: May 16, 2018

Here is a list of product releases for mid-May from companies that offer services to ecommerce merchants. There are updates on analytics, automated campaigns, search, customer communication, and artificial intelligence.

Got an ecommerce product release? Email releases@practicalecommerce.com.

Ecommerce Product Releases

HubSpot launches integration for Shopify. HubSpot has announced that its Shopify integration is live and available for install by all shared customers at no additional cost. The HubSpot-built integration allows Shopify merchants to share their Shopify sales data with HubSpot and turns it into a sales and marketing signal. Users will see a new orders’ pipeline and have their online customers imported as new contacts.

HubSpot

HubSpot

Amazon introduces Small Business Impact Report. Amazon has introduced a Small Business Impact Report highlighting new details about the small and medium-sized businesses that have chosen to grow their business on Amazon. Like the larger U.S. economy, small and medium businesses are the backbone of Amazon’s stores, providing customers with millions of unique products, according to Amazon.

Drive sales and reach more customers with new Google Shopping campaigns. Google states that its new Shopping campaign type offers a fully-automated solution to drive sales and reach more customers. The new type is automatically goal-optimized and will take the guesswork out of your day-to-day optimizations to deliver your marketing goal. With one feed, one campaign, and one remarketing tag, all you do is add products.

Squarespace integrates Google Search Console. Squarespace has integrated the Google Search Console to help identify which keywords are driving traffic to your site and understand how you rank in search. These insights, available in the new Google Search Keywords panel within Squarespace Analytics, will help refine your search engine strategy to optimize rankings. Once you’ve verified your site, you can access the new Google Search Keywords panel, where you can view your top keywords by total impressions, clicks, click-through rate, and search position.

Squarespace

Squarespace

Clicksco joins NVIDIA’S Inception program. International one-to-one marketing specialist Clicksco Group has joined the NVIDIA Inception program to further the capabilities of its Carbon by Clicksco technology. Launched earlier this year, Carbon, an audience management platform, allows agencies, advertisers, and publishers to collect and leverage their customer data to personalized online experiences and audience data monetization.

Shopify announces Ping app for unified customer communication. Shopify has announced a new app to help ecommerce merchants communicate directly with customers in a unified messaging tool. Pulling from the messaging apps entrepreneurs already use, Shopify Ping offers a free mobile workspace that brings together customer conversations, marketing workflows, and more in a single iOS app.

Instagram quietly launches payments for commerce. Instagram has added a native payments feature to its app. It lets users register a debit or credit card, set up a security pin, and then buy products without leaving the app. According to TechCrunch, native payments for booking appointments at, for example, restaurants and salons are now live for a limited set of partners.

Etsy launches reviews for Pattern websites. Etsy’s website building tool, Pattern, lets you build a website as unique as your brand and expand your reach beyond the Etsy marketplace. You can sync your Etsy inventory instantly, and reviews from your Etsy shop can be displayed on your website.

Etsy Pattern

Etsy Pattern

Volusion migrates to Google Cloud. Volusion, an ecommerce platform for small and medium-sized businesses, has announced the successful migration of its 30,000 ecommerce stores to the Google Cloud Platform. Advantages to GCP, according to Volusion, include unsurpassed page speed, greater network reliability, and sophisticated, site-wide security. The migration has already improved site performance for Volusion merchants. To date, merchants have seen a 15 percent average page load time improvement, without site optimization.

MSTS introduces Credit as a Service for business. MSTS, a global B2B payment and credit solutions provider, has introduced Credit as a Service. It’s a suite of applications and services that enables companies to access robust payment and credit solutions to power global commerce.

Facebook launches Analytics apps. At its F8 developer conference earlier this month, Facebook introduced a new Analytics mobile app, where users can review their most important metrics on the go in a streamlined interface.

Facebook Analytics

Facebook Analytics

Sig Ueland

Sig Ueland

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