Management & Finance

January 2018 Top 10: Our Most Popular Posts

What follows are our 10 most popular articles for January 2018, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

5 Content Marketing Ideas for February 2018

Valentine’s Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales. Valentine’s Day spending often includes dinner out, movie tickets, and flowers. Read Article…

SEO: How to Identify High Rankings That Produce No Clicks

Google’s AdWords Keyword Planner is helpful for keyword research, as are many third-party tools. But Google Search Console can also identify keyword optimization opportunities.  I’ll explain in this post. Read Article…

How to Increase Click-throughs on Organic Search Listings

Finding new keywords to target and developing content around them is a common practice for search engine optimization. But optimizing for a keyword does not necessarily mean a searcher will click on an organic search result. In this post, I will share two little-known tips to increase click-throughs (and sales) from organic listings. Read Article…

How to Build an Ecommerce Keyword List

Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. In the context of search engine optimization, searchers’ words or phrases summarize intent — the searchers’ thoughts, questions, or needs. Read Article…

Optimizing Google Search Options for Android Apps

Apps for iOS and Android mobile devices represent a chance to sell to captive prospects — if they can find your app to download in the first place. The first place to start is the Google Play Store, where Android users install apps. Google web search is another opportunity for app queries, but most of the optimization focus should be on the Play Store itself. Read Article…

Google Analytics: 3 Reports to Customize for Ecommerce

The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. Read Article…

10 Exceptional Digital Marketing Campaigns in 2017

Looking back at the year’s best marketing campaigns can generate ideas for your own upcoming marketing efforts. Here is a list of 10 outstanding digital marketing campaigns from 2017. Read Article…

Will Customer Profiles Replace Marketing Personas?

Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information — and organize it (i.e., big data) and draw insights from it (i.e., machine learning) — makes it possible for marketers to evolve. Read Article…

Use Your ‘About’ Page to Build Trust with First-time Visitors

“Who are these guys?” It’s a question many consumers likely ask themselves when shopping at your site. In this post, I’ll explore how to address the mindset behind the question. Read Article…

4 Common Methods to Personalize Email Marketing

Personalizing an email marketing program can greatly increase opens and clicks. But a quick look at my inbox reveals that very few retailers are doing it effectively. Much of the success of any marketing effort can be boiled down to making the message relevant to individuals. Read Article…

Practical Ecommerce

Practical Ecommerce

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