New Ecommerce Tools: April 28, 2026

This week’s rundown of new services for merchants includes updates on AI-powered advertising, video ad generators, shoppable videos, B2B commerce, fraud prevention, box-free returns, loyalty programs, digital assistants, agentic commerce, and AI-powered contact centers.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

OroCommerce and Blue Yonder partner to unify B2B commerce and fulfillment. OroCommerce, a B2B ecommerce platform, and Blue Yonder, a supply chain enabler, have partnered. According to the companies, the collaboration gives manufacturers, distributors, and wholesalers accurate inventory availability, pricing, and delivery information before, during, and after purchase.

OroCommerce

Feedonomics unlocks agentic discovery with Catalog Exports. Commerce, parent company of BigCommerce and data feed platform Feedonomics, has announced Agentic Catalog Exports. The new service enables merchants to syndicate catalog data to agentic discovery channels, including OpenAI, Gemini, Copilot, and Perplexity, according to Commerce.

AdRoll and PubMatic enable agent-powered troubleshooting. AdRoll, a multichannel advertising platform, has partnered with PubMatic, an ad performance company. AdRoll uses the Model Context Protocol to query PubMatic’s agentic diagnostics, driving real-time evaluation of campaign configuration and diagnostics. AdRoll’s agents can query PubMatic’s deal diagnostics to identify root causes of performance issues and recommend actions.

Google for WooCommerce connects a store to its YouTube channel. A new extension from WooCommerce lets merchants connect their store to a YouTube channel and tag products from their catalog in videos and shorts. Tagged items will appear as shoppable cards while viewers are watching, and also in the Channel Shopping tab. With Google for WooCommerce, product feeds sync automatically to the Merchant Center for real-time titles, descriptions, prices, and availability.

iDenfy provides fraud prevention solutions for WooCommerce merchants. iDenfy, an identity verification and fraud prevention provider, has launched an application for WooCommerce. The integration gives merchants a way to require identity verification for shoppers before purchase. The service combines biometric face recognition with 3,000 identity documents from 200 countries and territories.

iDenfy

Amazon Ads launches AI-powered video ad generator in Australia. Amazon Ads has expanded its AI-powered Video Generator to Australia. The tool generates six video options from a product image, existing video, or Amazon product detail page, with multi-scene storytelling, transitions, and background music. Video Generator is available via the Creative Studio in Ad Console at no additional cost for Sponsored Brands video.

ChannelSight launches AI platform for discoverability. ChannelSight has launched a platform to help brands optimize discovery across AI tools and large language models such as ChatGPT, Claude, and Gemini. According to the company, the platform monitors a brand’s products across AI systems, scores their discoverability, and recommends improvements, each tied to revenue impact.

UPS Happy Returns expands its box-free, label-free return network. UPS-owned Happy Returns has expanded its U.S. Return Bar network to 10,000 drop-off locations nationwide, primarily through partnerships with Annex Brands and PackageHub Business Centers. Happy Returns states that the expansion reinforces its position as a leading consolidated return network.

UPS Happy Returns

TransUnion’s Digital Business Profile helps small businesses. Credit reporting agency TransUnion has launched Digital Business Profile, helping small businesses ensure their information is represented accurately across the digital ecosystem. Digital Business Profile allows companies to manage essential details, such as business name and location, contact information, hours of operation, accepted payment methods, and service areas — all through a single TransUnion portal. Updates automatically distribute across more than 80 directories, maps, apps, and social platforms.

SumUp launches loyalty program for small businesses. SumUp, a global payment technology, has launched Loyalty, a digital rewards program that turns card payments into points and stamps. Available across the U.K., France, Germany, Ireland, Spain, and Italy, Loyalty requires no new hardware and works with merchants’ existing SumUp infrastructure. The program features push notifications, targeted promotions, and an autopilot feature that automatically identifies lapsed customers and sends personalized win-back offers.

Cognizant launches contact center platform. Cognizant, an AI technology provider, has launched Agentic Retail CX, a contact center platform combining Google’s Gemini Enterprise for Customer Experience with Cognizant’s retail capabilities. According to Cognizant, the platform helps retail brands deliver personalized, omnichannel experiences while reducing operational costs.

Cognizant

Google launches the next evolution of reCAPTCHA. Google has launched Cloud Fraud Defense, an agentic web platform to verify the legitimacy of bots, humans, and AI agents. Fraud Defense’s policy engine allows website owners to allow or block agents and users based on risk scores, automation types, and agent identity. Fraud Defense is invisible for most people, replacing disruptive puzzles with silent background verification.

Zendrop launches AI Creatives for UGC video ads. Zendrop, a dropshipping platform, has announced the beta launch of AI Ad Generator, a tool integrated into the Zendrop platform that enables dropshippers to produce user-generated-style video ads. Every ad is optimized for TikTok, Meta’s Reels, and YouTube Shorts, and saved to a personal Video Library where sellers can deploy across ad channels.

Meta AI business assistant expands globally. Meta is expanding its AI business assistant to advertisers and agencies of all sizes across major global markets, with local-language support in the U.S., Europe, Africa, the Middle East, Asia, and Latin America. Per Meta, the assistant lives within existing tools, including Ads Manager, Business Suite, and Business Support Home, and optimizes campaigns and guidance.