Practical Ecommerce

About Us

Practical Ecommerce was founded in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, U.S. Its mission is to provide down-to-earth articles and advice to help ecommerce businesses.

A second site, Web Marketing Today, we acquired in 2012. It was founded in 1995. Its editorial mission is to assist local, service-sector businesses.

Our authors are leading ecommerce practitioners, consultants, and journalists — see “Current Authors.”

Staff

Kerry Murdock

Kerry Murdock
Publisher, Editor

Kerry Murdock is a former newspaper publisher, book publisher, and advertising salesman. He holds a B.S. from Oklahoma State University and an M.A. from The University of Texas at Austin. kmurdock@practicalecommerce.com

Joy Murdock

Joy Murdock
Treasurer, Controller

Joy Murdock was previously a tax practitioner and a chief financial officer. Her outside interests include vocal performance and attending the music and sporting events of her three sons. She holds a B.S. in Business Administration from Michigan Technological University, and an M.S. in Accounting and Taxation from The University of Colorado at Boulder. joy@practicalecommerce.com

Editorial

Armando Roggio

Armando Roggio, Sr.
Contributing Editor

Armando Roggio is a seasoned journalist and expert in ecommerce and technology. “Testing web browsers is a hobby of mine,” he says. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly-traded computer-chip manufacturer and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. armando@practicalecommerce.com

Jill Kocher

Jill Kocher
Contributing Editor

Jill Kocher serves as senior SEO manager at Resource Interactive, one of the nation’s top-rated marketing agencies. Jill began her Internet marketing career in 1996 with Intel Corp. before immersing herself in SEO at Netconcepts, which was subsequently acquired by Covario. Most recently she was the in-house SEO manager at Groupon.  jill@practicalecommerce.com

Sig Ueland

Sig Ueland
Contributing Editor

Sig Ueland is a writer in Madison, Wisc. He has written for many movie studios, a technology education company, and magazines, such as In These Times and Third Word. He is a co-creator and writer of the web series Space Hospital. Sig holds an M.F.A. in Screenwriting from UCLA’s School of Theater, Film and Television and a B.A. in English from The University of Colorado at Boulder. He is an alumnus of The Second City Conservatory in Chicago.  sig@practicalecommerce.com

Paul Chaney

Paul Chaney
Contributing Editor

Paul Chaney is a longtime Practical Ecommerce contributor. He is also an Internet marketing consultant who specializes in helping small-to-medium businesses use social media for marketing. He is a sought-after speaker, and the author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by John Wiley & Sons. pchaney@practicalecommerce.com

Dale Traxler

Dale Traxler
Contributing Editor

Dale Traxler is a pioneering ecommerce owner and operator, having purchased, grown, and then sold Beaded Impressions — a family of jewelry sites — over a ten-year period. He is a now a consultant, advising ecommerce merchants on strategy and operational issues. dale@practicalecommerce.com

Nic Murdock

Nic Murdock
Editorial Coordinator

Nic Murdock enjoys playing guitar, building computers, hanging out with his wife and most importantly, rooting on the Denver Broncos. He’s a student at Ferris State University in Michigan, majoring in Computer Science. nic@practicalecommerce.com

Advertising

Todd Jennings

Todd Jennings
Advertising Director

Todd Jennings had previous sales management positions in the printing industry and, most recently, was sales manager for a nationwide producer of schoolbook planners. Todd’s hobbies include collecting old vinyl records. Martin Denny is a favorite. He then transfers them into digital files to be iTunes compatible. He is a graduate of Mesa State College. tjennings@practicalecommerce.com

Timothy Lyons

Timothy Lyons
Advertising Sales Consultant

Timothy Lyons was previously regional sales manager with both Penton Media and Hearst Business Media, where he assisted customers nationwide with electronic, print and other marketing programs. He’s a graduate of The University of Kansas and was a pitcher on the KU baseball team. tim@practicalecommerce.com

Development

David Maier

David Maier
Platform Developer

David Maier is a technologist, programmer and our all-around platform developer — correcting bugs and installing upgrades, among other duties. He’s a student at Colorado Mesa University, majoring in Computer Science. david@practicalecommerce.com

Drew Coffin

Drew Coffin
Instructional Designer

Drew Coffin is a writer, graphic designer, and an aspiring slam poet. He holds a B.A. in Theology from Whitworth University, in Spokane, Wash. drew@practicalecommerce.com


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