What follows is my view of ten excellent ecommerce sites, each offering innovative ideas in navigation, images, and content marketing. The sites all use the Magento open-source platform, but the ideas can apply to other platforms, too.
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Schwinn's site uses its home page to promote content marketing, which is the idea of offering shoppers more than just products, but also entertaining and engaging content. As an example, the Schwinn Life section includes many how-to videos.
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The Schwinn site is also a leader in site navigation. Notice how the images are incorporated in the flyout menu.
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Men's clothing retailer Bonobos has also included graphics in its flyout menu, giving shoppers a better idea of what each label represents.
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Thursday, February 23, 2012 · 08:53 PM
Great post Armando!
I appreciate that you included a lot of images to highlight the emphasis images receive on these sites.
Do you think a focus on content marketing clashes with LPO at all, in this case for the Schwinn site?
Friday, February 24, 2012 · 03:28 AM
Mary, I do not. In my opinion, landing page optimization should be secondary to providing good content. It is not that LPO is not important, but just that content is more important. This is, in my opinion, especially true in the social media/RSS age.
Wednesday, March 21, 2012 · 01:30 PM
Excellent article, more emphasis on graphics and content. The innovate techniques attracts the customers. and these techniques are more useful for customer, because customer will delight when they get the desired items in the main page. customer satisfaction is important in modern marketing.
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