What follows is my view of ten excellent ecommerce sites, each offering innovative ideas in navigation, images, and content marketing. The sites all use the Magento open-source platform, but the ideas can apply to other platforms, too.
Schwinn's site uses its home page to promote content marketing, which is the idea of offering shoppers more than just products, but also entertaining and engaging content. As an example, the Schwinn Life section includes many how-to videos.
The Schwinn site is also a leader in site navigation. Notice how the images are incorporated in the flyout menu.
Men's clothing retailer Bonobos has also included graphics in its flyout menu, giving shoppers a better idea of what each label represents.