The wide adoption of the tablet has created an explosion in ebook publishing. Here is a list of new ecommerce titles, including books on marketing, social media, and email lists. Nearly all of the books are available in digital format, while only one is available in hardcover. One-third of the titles can be read for free by Amazon Prime members.
This list was compiled using Amazon.com on March 12, 2012. From Amazon’s "Books" category, I selected “Browse Subjects” and chose the "Business & Investing" sub-category. From there, I selected "Industries & Professions," and chose "E-commerce." Then I handpicked titles from that group, based on customer ratings and relation to ecommerce.
New Ecommerce Books
Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy, Kristjan Mar Hauksson
Marketing through search engines to customers outside North America has become essential, but it presents complex and unfamiliar challenges. Global Search Engine Marketing brings together proven solutions to all the issues marketers will encounter, from culture and communication to technology and law. Kindle $9.99; Paperback $15.21.
The Ultimate Guide To Marketing Your Business With Pinterest by Gabriela Taylor
This guide presents tips, real business examples and tools you can use to enhance your Pinterest experience. Learn what Pinterest is and how it works, what Pinterest can do that Facebook and Twitter can’t, how brands are using Pinterest right now, and how to measure and track results. Kindle $0.99; Prime members read for free.
10 Steps to Mobile Marketing Success by Timothy Hillebrand
10 Steps to Mobile Marketing Success is a presentation of the virtues of mobile marketing. It will show you why you need mobile marketing, give you the tools you need, and show you how to use them effectively. This is a practical game plan for your online marketing success using mobile technology. Kindle $4.99; Prime members read for free.
Ultimate Webinar Marketing Guide by Lewis Howes
In four years, author Lewis Howes went from sleeping on his sister’s couch to earning seven figures, all because one webinar showed him a new way to market his business. Learn how to succeed using webinars to connect with customers and discuss what matters most to them. Kindle $9.99; Prime members read for free.
This book presents a blueprint to navigate the social media space, using a framework of communities and content, social media optimization, seeding and viral distribution, broadcast mass media, social performance media and measurement. Kindle $14.82; Paperback $17.61.
Get Your Business Online Now! by Todd Alexander
In this user-friendly guide, the author details the essential tools to get businesses online and make their websites successful and profitable. Learn how to design and build an effective website. Explore marketing and advertising strategies, logistics and payment solutions, mobile commerce, and more. Kindle $9.99.
Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business by Chad Barr, Alan Weiss
This book shows how to cash in on the unmatched reach of the web. From your website to mobile marketing, uncover the secrets to dramatically elevate your brand and drive more revenue to your business. Paperback $14.63.