Online stores do not have the shelves filled with products for consumers to touch and examine like physical stores do. This makes the use of compelling product images important for online merchants. Here are ten ways to improve your product images.
1. Start With Good Photographs
You can save yourself a lot of effort if you start with a quality product image. Take the time to find the right lighting, use a tripod or a flat surface to steady your camera, and make sure your camera is properly focused on your product. You may also want to take multiple shots of the same product using different lighting and angles. Having a larger pool of photos to pull from when you edit can help you find the best way to present a product. The better you know how to use your camera and the more time you take with your initial photos, the better your product images.
2. Use High Quality and Large Resolution Images
Customers want to thoroughly examine a product before purchasing it. Online, this means having a high quality or large resolution image. Provide your customers with a clear, large product image on your product page — or link to it from a thumbnail.
3. Use More Than One Product Photo
Because consumers can’t actually touch the products you are selling in your online store, having images depicting multiple angles of your product allows a better understanding of it. This is especially true for products that have many options or features. Consumers want to see what they are buying.
There are instances where more than one product photo is unnecessary. But be cautious. Most of the time a single product image is not sufficient.
4. Show The Product In Use
Including an image depicting your product in use helps connect the consumer to it. This is another way to overcome the gap left by an online storefront where consumers can’t physically touch the products.
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