Practical Ecommerce

8 SEO Pointers for Ecommerce Product Pages

Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don’t. Optimizing product pages for search engines is especially important.

Below are eight pointers to make sure your product pages are properly optimized.

1. Place Keywords in Title Tags

One of the most important elements is the title tag of your page. If you type a keyword in Google, you’ll notice that most results will have the keyword in the title tag. Make sure the keyword is as prominent as possible in the title.

To have the best title tag possible, make sure that you do your keyword research for the products that you want to rank best for. Google’s free AdWords Keyword Tool can help with this research.

2. Use Description in the Meta Tag

If you search Google for any keyword, you’ll notice the search results usually displays descriptions that have the keyword. While this isn’t always the case, for best SEO results, you should use your product keywords in your description tag.

An important aspect of this tag is to make sure to have a unique description tag for every product page. Do not duplicate these tags.

3. Use Alt Meta Tags in Product Images

Your product photos display the actual image to the user. But the alt tag for the image tells the search engines what it is. Use this alt tag as an opportunity to insert a keyword you are optimizing that specific product page for.

4. Insert Keywords in the URL Strings

A key element for search engine optimization is the actual URL — i.e., www.yourwebsite.com/insert-keyword-here — for that page. You should insert your most important keywords in the product pages’ URLs. If you search on Google for a keyword for a product, look at the URL for a page in the search results. You likely will find that keyword, or the keyword that is most relevant within the URL string.

5. Use Robust Product Descriptions

As much as we hear that content is king for SEO, many ecommerce websites do not use adequate descriptions of their product, such as what it is, how it works and key points consumers need to know. If you create good content for the consumer, it will also benefit search engine optimization.

Importantly, do not write product descriptions only for search engines. Write them for the sole purpose of helping consumers. Use keywords where necessary.

6. Make Your Product Page Link Worthy

Content and link building are important for SEO. It’s important, therefore, that your product pages have links pointing to them. We call these “deep links.” They not only help that specific page, but the overall SEO of your website.

There are many websites or bloggers that link to other sites. For example, if your website sells NBA jerseys, approach bloggers that write about basketball. They may link to your product since they are writing about it.

To make your product page link worthy, use effective images and content. This includes terrific photos, videos, illustrations, and descriptions.

7. Display Social Media Buttons

Social media activity affects search engine algorithms. We’ve addressed this recently, at “Managing SEO and Social Media Together.”

Make sure you have share buttons on every product page to allow users to share and distribute the product. Pinterest, for example, allows users to post a picture while linking back to the source of that image. Make sure every product page has social media sharing buttons.

8. Utilize User Generated Reviews

Another way of helping your product page rank in search engines is to use content that is created by the users, such as product reviews. The best example of effective reviews is at Amazon.com, which uses them not only to help consumers, but also for SEO purposes.

Summary

Use these eight SEO pointers in all your product pages. It will help search engines identify them and highly rank them.

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Pablo Palatnik
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Comments ( 6 )

  1. Edwin Lap April 8, 2012 Reply

    A good article, but my question is how do you avoid Over optimizing?
    It seems that with all of the most recent panda and Venice updates it become an art and science to not over optimize while maintaining best practices to stay relevant.

  2. Saima Khan April 11, 2012 Reply

    Informative article. For new online businesses the article provides the detailed information. for online businesses the website matters lot. People will visit most of the time just because of the quality content. Use of quality content and keywords adds value for the online business. The presence of the Social media really made a good impact on the online business.

    http://www.nichesuite.com/

  3. Joe April 12, 2012 Reply

    Don’t forget bounce rates and time-on-site. They are very important for rankings. Google uses these metrics to determine if your product page is relevant to the search. You need to work on the design, layout, images, etc to get the best bounce rates and time-on-site.

  4. Laura Marano September 25, 2012 Reply

    Hi This is Laura,

    We have a site about 25 million profile pages and we wish to make all pages visible on search engines, problem we are facing is not able to auto update the title tags. All Pages are build on same frame with differnet URL’s.

    How to auto generate titles, descriptions?

    How to generate sitemaps?

    site is http://www.infocheckpoint.com search for any name than land on particular profile go to view source code there we are not getting accurate titles for all millions of profile pages its showing welcome to infocheckpoint

  5. ram September 18, 2013 Reply

    Hi totally agree with you. Even we did SEO article surrounding ecommerce – http://www.zepo.in/blog/2012/11/26/seo-tips-and-tricks-for-your-online-stores/

  6. midas October 18, 2013 Reply

    Yeah, they are all crucial things you need concern when you build an ecommerce site, but actually we don’t have time to think about what keywords should appear in title every time when we adding product.

    I am creating a new im blog: http://midas.im (midas dot Internet markting)

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