Contest marketing is a powerful tool for engaging customers and prospects, collecting valuable preference data, and boosting ecommerce sales. What’s more, thanks to easy-to-use applications, ... Read More »
Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and ... Read More »
The fall is when many ecommerce companies, large and small, create marketing budgets for the upcoming year. Unless a business has nearly unlimited funds, this ... Read More »
Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase ... Read More »
One of the keys to ecommerce marketing success may be as simple as “rendering authentic” online shopping experiences that make customers happy to buy.
“The best ... Read More »
Selling to consumers in Alaska and Hawaii can teach small and mid-sized online retailers valuable lessons that could apply to international ecommerce and can offer ... Read More »
Amazon is rapidly adding new fulfillment centers, sorting packages for carriers, and even delivering some orders directly to customers. Could these initiatives hint at a ... Read More »
Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014.
Content marketing ... Read More »
The email inquiry seems honest enough. A customer wants to place an order; perhaps she is even going to place a large order and wants ... Read More »
Sometime a small thing, like sending a thank you card or carefully choosing which related products to feature on a product detail page, can have ... Read More »
Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+ ... Read More »
Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014.
Last ... Read More »
After more than three years, Google Analytics is bringing back its popular Benchmarking reports.
This returning Google Analytics feature will allow business owners to compare site ... Read More »
The modern marketing department — particularly at small and mid-sized businesses — has two vital and distinct tasks. The first is to provide business and ... Read More »
Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with ... Read More »
Marketing, the act of communicating value to prospective customers, has changed significantly in the past few years, impacting not just how businesses must promote products ... Read More »
The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand.
A survey of businesses ... Read More »
Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and ... Read More »
Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers ... Read More »
Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales.
To understand why Pinterest may ... Read More »
Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and ... Read More »
Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales ... Read More »
With the aim of helping small businesses get started online, build a thriving company, and grow to be a successful enterprise, Yahoo has relaunched its ... Read More »
Only about 45 percent of small businesses have a website. Those businesses without a website aren’t attracting customers online and may be stifling their own ... Read More »
Five emerging technologies could change ecommerce in just the next few years, giving shoppers new access to products and the ability to customize some items ... Read More »
Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month.
Content marketing aims to attract customers with useful or ... Read More »
Things will go wrong. It is a fact of life for small and mid-sized ecommerce businesses. But it is not the end of the world, ... Read More »
Ecommerce and retail order management systems help merchants improve order processing, track inventory, sell in online marketplaces, and much more.
Every online retail business — ecommerce ... Read More »
An inability to regulate some of the Internet’s most basic infrastructure could, in theory, make it more difficult for small and mid-sized retailers to compete ... Read More »
At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion.
Growth hacking ... Read More »