Mobile commerce will boom this holiday season, email will work better, and IBM intends to prove it with real-time online shopping trends data free to ... Read More »
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers ... Read More »
Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help ... Read More »
Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some ... Read More »
Starting an ecommerce business can be fast, relatively easy, and not very expensive. But with something like an 80-percent failure rate, creating a successful online ... Read More »
Software-as-a-service platforms offer a nearly complete foundation for operating an online store, be it a business-to-consumer retailer or a business-to-business seller. It’s never been easier ... Read More »
Starting and operating an ecommerce business can be a little daunting. What will you sell? How will you sell it? How will you market? Which ... Read More »
Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and ... Read More »
Same-day delivery has the potential to become a significant retail differentiator, potentially raising the ecommerce industry’s barrier for entry, making it harder for new, relatively ... Read More »
Contest marketing is a powerful tool for engaging customers and prospects, collecting valuable preference data, and boosting ecommerce sales. What’s more, thanks to easy-to-use applications, ... Read More »
Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and ... Read More »
The fall is when many ecommerce companies, large and small, create marketing budgets for the upcoming year. Unless a business has nearly unlimited funds, this ... Read More »
Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase ... Read More »
One of the keys to ecommerce marketing success may be as simple as “rendering authentic” online shopping experiences that make customers happy to buy.
“The best ... Read More »
Selling to consumers in Alaska and Hawaii can teach small and mid-sized online retailers valuable lessons that could apply to international ecommerce and can offer ... Read More »
Amazon is rapidly adding new fulfillment centers, sorting packages for carriers, and even delivering some orders directly to customers. Could these initiatives hint at a ... Read More »
Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014.
Content marketing ... Read More »
The email inquiry seems honest enough. A customer wants to place an order; perhaps she is even going to place a large order and wants ... Read More »
Sometime a small thing, like sending a thank you card or carefully choosing which related products to feature on a product detail page, can have ... Read More »
Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+ ... Read More »
Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014.
Last ... Read More »
After more than three years, Google Analytics is bringing back its popular Benchmarking reports.
This returning Google Analytics feature will allow business owners to compare site ... Read More »
The modern marketing department — particularly at small and mid-sized businesses — has two vital and distinct tasks. The first is to provide business and ... Read More »
Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with ... Read More »
Marketing, the act of communicating value to prospective customers, has changed significantly in the past few years, impacting not just how businesses must promote products ... Read More »
The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand.
A survey of businesses ... Read More »
Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and ... Read More »
Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers ... Read More »
Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales.
To understand why Pinterest may ... Read More »
Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and ... Read More »