Online retailers are doing business in the era of the empowered shopper, a very competitive environment that pits massive omnichannel retail enterprises against even the ... Read More »
Patriotism, projects, smooches, and even summertime activities can drive your company’s contact marketing campaigns this July, boosting site traffic and, ultimately, sales.
When businesses create, publish, ... Read More »
Unique site visits — the number of individuals that frequent a website — are a proxy of sorts for an online business’s new customer acquisition. ... Read More »
Application programming interfaces (APIs) from payment processors and service providers make it possible, if not easy, to bring ecommerce to essentially any page or any ... Read More »
Ecommerce site navigation should help shoppers find products quickly and easily. Good navigation improves the online shopping experience and helps merchants increase sales and profits.
Website design includes ... Read More »
Flippa is a leading marketplace for buying and selling websites, including active online stores, those with established site traffic, revenue, and profit.
One of the sites available at ... Read More »
Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing effective ... Read More »
The announcement that WordPress’s parent company, Automattic, would purchase WooThemes and its widely used WooCommerce plugin could be good news for online sellers using the ... Read More »
Selling online requires an ecommerce platform. Fortunately, for entrepreneurs there are many good ecommerce solutions available. Selecting which one to use can be a matter ... Read More »
Email subject lines can make or break a marketing campaign, either generating lots of opens, clicks, and sales or prompting recipients to delete messages and move ... Read More »
In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, ... Read More »
How orders are delivered to ecommerce shoppers might change dramatically in just the next few years as retailers and carriers come up with ways to ... Read More »
If reports that Google will add a buy button to some mobile search results are true, the new service could impact ecommerce, particularly for small ... Read More »
A good ecommerce product video can help online shoppers learn more about a particular item, make an emotional connection to some products, and, ultimately, make ... Read More »
Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content ... Read More »
An online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners, ... Read More »
Online sellers, including business-to-consumer retailers and business-to-business wholesalers, need to occasionally fire a bad customer, if for no reason other than to benefit good customers.
In ... Read More »
Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely ... Read More »
WooCommerce, a powerful ecommerce plugin for WordPress, can be a good foundation for an online store. What’s more, when you run that site on Amazon ... Read More »
When customers trust your business and recognize your brand they will often make repeat purchases, pay a slight premium for your products and tell others ... Read More »
Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card ... Read More »
November 27 and 30, 2015 may be two of the most important days of the year for ecommerce, and now is not too soon to ... Read More »
Spending hours at a brick-and-click retailer’s “big sale” offered some important reminders about retail customer experiences. These reminders — like showrooming, price, easily offended folks ... Read More »
Content marketing may help businesses both increase site traffic and boost actual sales, but it can also be expensive, hard to execute, slow, and somewhat ... Read More »
Product videos, user content, and customer service options are among the features that leading online retailers are using to differentiate product detail pages and, possibly, ... Read More »
Large multichannel retailers are using mobile commerce and mobile apps for in-store sales. Although trend-tracking firm comScore recently ranked Amazon and Ebay as the top ... Read More »
April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have ... Read More »
Personalization, videos on product detail pages, and content marketing are among six important online shopping trends that are impacting ecommerce business practices, according to a ... Read More »
A good marketing agency may be able to help ecommerce businesses grow more quickly and alleviate stress for the entrepreneurs who own those businesses.
Almost every ... Read More »
Content marketing may be one of the most effective ways for small and mid-sized businesses to attract and retain customers in 2015. Or it may ... Read More »