Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and ... Read More »
Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers ... Read More »
Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales.
To understand why Pinterest may ... Read More »
Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and ... Read More »
Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales ... Read More »
With the aim of helping small businesses get started online, build a thriving company, and grow to be a successful enterprise, Yahoo has relaunched its ... Read More »
Only about 45 percent of small businesses have a website. Those businesses without a website aren’t attracting customers online and may be stifling their own ... Read More »
Five emerging technologies could change ecommerce in just the next few years, giving shoppers new access to products and the ability to customize some items ... Read More »
Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month.
Content marketing aims to attract customers with useful or ... Read More »
Things will go wrong. It is a fact of life for small and mid-sized ecommerce businesses. But it is not the end of the world, ... Read More »
Ecommerce and retail order management systems help merchants improve order processing, track inventory, sell in online marketplaces, and much more.
Every online retail business — ecommerce ... Read More »
An inability to regulate some of the Internet’s most basic infrastructure could, in theory, make it more difficult for small and mid-sized retailers to compete ... Read More »
At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion.
Growth hacking ... Read More »
Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information ... Read More »
Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies ... Read More »
Retail coupons can help merchants acquire new customers, encourage regular customers to buy more, and increase average order size. But like all forms of marketing ... Read More »
Google Analytics reporting views offer different ways to look at the website or application traffic data, which may help online business owners and marketers better ... Read More »
Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing.
In a way, content ... Read More »
Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and ... Read More »
Google Analytics offers several powerful reports that can help businesses monitor how quickly web pages are loading and identify what factors may be causing poor ... Read More »
Google Analytics is a freemium software service that helps websites monitor traffic and identify trends in site visitor behavior that could, ultimately, impact marketing, conversions, ... Read More »
Amazon and Google are expanding same-day delivery services in major cities. These offerings and similar same-day delivery services from other companies could transform retailers online ... Read More »
Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly ... Read More »
Sites like MyHabit, One Kings Lane, GovX, and 3point5 use product selection, exclusivity, and good prices to build an audience of loyal, repeat customers. Applying ... Read More »
Manufacturers that make and sell products under their own brand or brands may see increased revenue and deeper customer engagement when they sell directly to ... Read More »
Amazon Web Services is a cloud computing platform that could help online retailers store data, speed up websites, or better understand large volumes of customer ... Read More »
Online retailers that recognize the importance of a mobile app strategy may be struggling to decide how to get an app working and what that ... Read More »
Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond.
Content ... Read More »
Yahoo announced a new Live Store badge program on May 28, 2014, aimed at helping ecommerce merchants “showcase their achievements, inspire shopper confidence, and promote ... Read More »
There are many reasons to use product videos in 2014, not the least of which is the possibility of significantly better conversion rates, sales, and ... Read More »