Ecommerce merchants seeking to acquire and retain customers will compete to provide exceptional customer experiences that may make price and even product quality less relevant, according ... Read More »
Adding an online store may help traditional retailers increase sales and, ultimately, grow and improve. But transitioning from brick and mortar to brick and click ... Read More »
The month of March has plenty of opportunities for content marketers to create topical and useful content that might ultimately attract new customers and additional ... Read More »
Relative to leasing retail space, buying shelves, and investing in a store full of inventory, ecommerce offers a low barrier to entry. In fact, just ... Read More »
Classifying a shopper’s personality and preferences may make it easier to provide good customer service and, ultimately, sell more.
Retail ecommerce businesses serve a variety of ... Read More »
When you send a well-done email-marketing message, it is like stepping on the gas pedal in a sports car. Things just start to go.
In fact, ... Read More »
Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting, ... Read More »
Testing is fundamental to proper conversion rate optimization. Done well, an A/B test can help ecommerce marketers identify the best landing page design, which form ... Read More »
Young Leo Forrest’s story is both very sad and heartwarming. It is the sort of tale that moves you to want to help, to do ... Read More »
There is a mantra of sorts in entrepreneurial circles that says “don’t simply start a business, solve a problem.” If you solve someone’s problem and ... Read More »
Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts ... Read More »
In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with ... Read More »
An ecommerce consultant can bring insights, information, and expertise that a small or mid-sized retail business doesn’t have. But hiring an ecommerce consultant can be ... Read More »
An Australian entrepreneur recently earned more than $20,000 in online sales in just four days, only to stop taking orders and sell the business. Ultimately, ... Read More »
In “2014 Ecommerce Marketing Checklist,” I addressed 10 marketing strategies that could help an ecommerce business. If business owners wanted sales to be flat year ... Read More »
Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the ... Read More »
Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop ... Read More »
Smart wholesale buying can lead to ecommerce success and good profits. But the act of buying products to sell on an ecommerce site can be ... Read More »
The Wish shopping app connects shoppers in the United States and Europe with primarily Chinese wholesalers and retailers that sell at steep discounts. The app’s ... Read More »
In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers.
Content marketing is the art and ... Read More »
Businesses ultimately fail when liabilities exceed assets — when the company doesn’t have enough money to pay its bills and keep operating. While there are ... Read More »
In 2015, responsive, mobile-friendly ecommerce websites will stop being a competitive advantage and start to become a necessity for doing business online. This change will ... Read More »
In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content ... Read More »
U.S. online retail sales generally grew throughout 2014. And many Internet merchants have enjoyed increased holiday sales so far. Nonetheless, smart businesses always look for ... Read More »
This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers ... Read More »
Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints.
As this article is being written, many online ... Read More »
Even while the traditional Thanksgiving turkey and stuffing lay still warm on the table, Christmas shoppers were on tablets and desktop computers making purchases, boosting ... Read More »
Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014.
Content marketing is the art and science, ... Read More »
Mobile commerce will boom this holiday season, email will work better, and IBM intends to prove it with real-time online shopping trends data free to ... Read More »
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers ... Read More »