The Thanksgiving holiday weekend is one of the most important times of the year for many online retailers, with as much as 20 percent of ... Read More »
Although 2015 is rapidly coming to an end, there are still plenty of marketing opportunities for ecommerce content creators. One could try publishing last-minute Christmas ... Read More »
As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday ... Read More »
Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. Understanding how some of ... Read More »
For content marketers, a well-written lede can be the difference between stunning success and abysmal failure. The lede can attract and engage customers or leave ... Read More »
Small business owners presumably create their ventures with the aim of making profit. Some want to supplement an income. Others want to replace one. But ... Read More »
In 2016, ecommerce websites may start to look a lot more alike as designers use a similar set of user interface design patterns, employ cards ... Read More »
Ecommerce continues to grow, representing an increasing share of total retail sales. As more and larger online stores open, small sellers may face new business-threatening ... Read More »
Successful online banner ads feature clear and concise creative content that often expresses a single idea about a single product. For online sellers, a well-planned ... Read More »
National holidays, a James Bond movie, creative writing, and cancer prevention might all be topics for your content marketing this November.
Content marketing seeks to attract, ... Read More »
Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too.
At bottom, ... Read More »
Three tried-and-true key performance indicators may help online stores focus on what matters most during the busy, high-volume Christmas shopping season.
“Really there are three things a ... Read More »
According to Google, about 40 percent of shoppers who watch “haul” videos — which are a sort of show-and-tell for shoppers — will go to ... Read More »
Site security is an important part of running an online retail business. Before the holiday shopping season arrives and your online store experiences increased traffic, ... Read More »
In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may ... Read More »
Online retail sales are growing fast and creating significant opportunities for entrepreneurs. In fact, there may already be as many as 650,000 online stores earning ... Read More »
Free shipping is a competitive necessity for some online retailers. While there are certainly costs associated with free shipping, there are also some reasons to ... Read More »
The United States Postal Service’s Priority Mail Regional Rate shipping can save ecommerce businesses money and deliver orders somewhat more quickly than similar services.
First ... Read More »
Halloween costume suggestions, list-based articles, content roundups, how-to videos, and even product tips and tricks will all make for good, useful content in October 2015.
Content ... Read More »
Earlier shopping, ecommerce sales growth, improved email marketing, and mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which ... Read More »
Given limited information, time, and money, small retail business owners and marketers must decide which ad formats and promotions merit investment. Their growth depends on ... Read More »
With the addition of one unobtrusive form field, online retailers may provide shoppers with a better ecommerce experience and possibly earn loyal customers. Unfortunately, to ... Read More »
Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow.
The pop-up retail trend is ... Read More »
On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute ... Read More »
Google Sheets can monitor competitors’ prices, capture news headlines, and devour data from websites, CSV files, and more. The tool helps small business owners and ... Read More »
In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the process of creating, publishing, Read More »
With some experience in HTML and CSS, you can learn to design your own responsive email templates in just about a weekend. With your fresh new skills, take control over how your email marketing messages look on nearly any deviceRead More »
Online retail marketing requires a steady flow of written content. Entrepreneurs and small-business marketers must write product descriptions, blog posts, email offers, and social media updates ... Read More »
Apple’s August 2015 website redesign emphasizes visual communication and advances several site design trends. Large photographs, meaningful graphics, and useful video abound.
When Apple.com relaunched ... Read More »
When online retailers use email to market to loyal customers, those stores are applying one of their most effective marketing tools to some of their ... Read More »