If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer.
Online... Read More »
If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your... Read More »
Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017.
Content marketing is the... Read More »
Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should... Read More »
Your ecommerce business is growing. You need developers, marketers, and customer service representatives. But how do you find the best employees? It’s simple: hire remote workers.
Often ecommerce businesses start small.... Read More »
For ecommerce, shipping is customer satisfaction’s frontline, and online sellers should aim to meet shoppers’ expectations for fast and free shipping.
But providing fast and free shipping is expensive and can... Read More »
The process of creating satisfied customers starts with providing a level of service that’s greater than their expectations. For ecommerce, shipping is customer satisfaction’s frontline, and online sellers should aim to... Read More »
Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with... Read More »
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage... Read More »
Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a... Read More »
Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team.
Useful, informative,... Read More »
Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a... Read More »
Defining and documenting clear roles and responsibilities may help mid-market online retailers move projects forward, leading to better execution.
Retail businesses have a variety of tasks that need to happen over and... Read More »
Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the... Read More »
The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions.
Merchants responding to an October 2016 Forrester survey reported an average desktop... Read More »
An ecommerce site that is poor performing and hard to use can hurt its online sales.
An online store’s appearance, usability, and features should convey trustworthiness and professionalism. How an ecommerce... Read More »
Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google.
With each new campaign, invest some time into... Read More »
Master shipping and you’ll just about master ecommerce. For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in... Read More »
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may... Read More »
Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s... Read More »
Third-party order fulfillment services can warehouse products, pick and pack items as orders come in, and ship a merchant’s products to the customer on that merchant’s behalf. While all of... Read More »
In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry.
Content marketing is the act of creating, publishing, and distributing content with the... Read More »
A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract... Read More »
Drop shipping is a fulfillment model wherein online retailers market products and take orders from shoppers, but third-party suppliers (drop shippers), which are often product distributors or brokers, fulfill those... Read More »
Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based.
It can be a challenge to know how much to charge for a... Read More »
Messaging chatbots may help businesses improve customer service, sell more, and earn more profit, thanks to a familiar interface and increasing customer interest.
Consumers — your potential customers — use these... Read More »
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed.
For many ecommerce marketers, the promotional year doesn’t really start with the... Read More »
As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results. For at least some online retail businesses, this means experimenting with... Read More »
Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and... Read More »
Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that... Read More »