Practical Ecommerce

    Kevin Webster

    Kevin Webster

    Kevin Webster has 11 years of Internet marketing experience, and works in global sales and marketing for Sensorcon, a sensor and technology manufacturer in Buffalo, New York. Since 2003, Kevin has managed affiliate programs, SEO and SEM campaigns, and social media efforts for his own websites, and those of his employers and clients. Kevin has worked in multiple verticals, ranging from business-to-consumer ecommerce to business-to-business lead generation.

    Currently, his efforts surround multi-channel customer acquisition. He blogs at KevinWebster.us, and tweets on occasion from his @KevinW585 account. Kevin resides in Western New York with his wife, where when he’s not reading about or practicing his trade, he’s kayak fishing. Email Kevin.


  • ArticlesConversion

    Google Analytics: Defining Macro and Micro Goals

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    July 21, 2014 •

    It's fairly simple to come up with a list of “goals” that describe a website's success. These typically include lead generation, downloads (i.e., coupons, menus, or whitepapers), and ecommerce transactions. Noted web analytics writer and practitioner Avinash Kaushik describes these as “macro goals” that are clear and easy to define Read More »

  • ArticlesConversion

    Landing Page Analysis in Google Analytics

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    February 19, 2014 •

    Business websites typically have conversion goals for their visitors to act on. Whether it's purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site3 Comments 96 Shares Read More »

  • ArticlesConversion

    Google Analytics: Using the New ‘Acquisition’ Tab

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    October 17, 2013 •

    Google Analytics recently updated its layout. One of the new Standard Report sections is "Acquisition" — which contains data on how a site acquires customers, whether through ecommerce, lead generation, or fund raising efforts. While the definition of acquisition may vary among organizations, the premise is that a site has engaged a visitor, and caused him or her to take an important action 50 Shares Read More »

  • ArticlesConversion

    Using Google Analytics for Lead-generation Tracking

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    August 29, 2013 •

    If your lead-generation website is supported by paid advertising, it's important to attach a value to each lead. In other words, to turn web analytics into a decision-making machine, as opposed to simply a visitor counter, you have to tell Google Analytics what your leads are worth to you 78 Shares Read More »

  • ArticlesConversion

    Google Analytics ‘Events’ Track Downloads, Video Views

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    July 30, 2013 •

    Event tracking is one of Google Analytics most underutilized tools. From monitoring PDF downloads to video views, Event tracking counts the number of times a specific action takes place on a website, where that action might not create a unique page view2 Comments 56 Shares Read More »

  • ArticlesCarts & Platforms

    11 Free Screencasting Tools

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    April 22, 2013 •

    Screencasts are an effective way to promote your products or services. As a video tutorial, a product demonstration, or for reviewing the strengths of your company, screencasts offer substantial benefits Read More »

  • ArticlesConversion

    10 Slideshare Presentations for Marketers, Designers

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    March 1, 2013 •

    Slide presentations provide an excellent opportunity to learn something new about marketing at your own pace. Here are 10 quality slide presentations on web marketing and design 86 Shares Read More »

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    10 TED Talks to Re-think Your Marketing

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    January 24, 2013 •

    TED started as a conference to bring together people from the Technology, Entertainment, and Design worlds. TED.com posts speeches from experts, which TED describes as "riveting talks by remarkable people." These are known as TED Talks Read More »

  • ArticlesDesign & Development

    9 Creative Websites For Marketing Inspiration

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    November 23, 2012 •

    Your business's website needs to be fresh, bold, and worthy of a visitor’s time. Reading about your industry — or visiting business blogs — sometimes isn’t enough to inspire or help generate ideas. If you feel as though you are in a rut, there are many ways to generate creative thinking. Here’s a nine websites that can help1 Comment 146 Shares Read More »

  • ArticlesDesign & Development

    10 Free Tools to Create Infographics

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    October 16, 2012 •

    Infographics are fun, creative, data-visualization tools that can help businesses express facts and statistics about their products, markets, and services. They can spread quickly if well done — shared across social media networks at a tremendous rate. Infographics can help with branding, among other benefits2 Comments 380 Shares Read More »

  • ArticlesCarts & Platforms

    10 Free Content Curation Platforms

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    October 8, 2012 •

    Many businesses are embracing content curation — the process of collecting, commenting on, and linking to the content of others. The premise is find relevant articles, tips and tools that your prospects and customers would find valuable, and then share them on a platform that you brand11 Comments 190 Shares Read More »

  • ArticlesConversion

    8 Free Lead Generation Services

    September 7, 2012 •

    Quality leads are the lifeblood of any sales organization. But identifying the names and contact information of those prospects is time consuming. There are companies that supply targeted lists — for a fee. However, here are eight web based lead services that offer — as of this writing — free trials, affording you the opportunity to fill your pipeline with new prospects1 Comment 88 Shares Read More »

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