Charles Nicholls is founder and chief strategy officer of SeeWhy and author of “Lessons Learned from the Top Ten Converting Websites." As a veteran of the analytics space, he has worked on strategy and projects for some of the world’s leading ecommerce companies, including Amazon, eBay and many other organizations around the globe. Incorporated in 2003, SeeWhy helps companies improve website conversion rates by bringing back up to 50 percent of visitors that abandon sites prematurely. Contact Charles at charles.nicholls@seewhy.com or read his blog. You can also follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.