With the holidays around the corner, it’s time to browse the new ecommerce books.
I compiled this list using Amazon’s “Books” category. I selected “Browse Subjects” and chose the “Business & Investing” sub-category. From there, I selected “Industries & Professions,” and chose “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce.
New Ecommerce Books
Without Their Permission: How the 21st Century Will Be Made, Not Managed by Alexis Ohanian
Co-founder of Reddit.com, Alexis Ohanian shares his ideas, tips, and even his own doodles about harnessing the power of the web for good. This book is his personal guidebook on how aspiring entrepreneurs can follow in his footsteps. Kindle $11.04; Hardcover $16.82.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
Joe Pulizzi explains how to draw in prospects and customers by creating information and content they actually want. This book takes you step by step through the process of developing stories that inform, entertain, and compel customers to act — without actually telling them to. Kindle $11.99; Hardcover $15.75.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. While communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices. Kindle $15.29; Hardcover $17.99.
Makers: The New Industrial Revolution by Chris Anderson
Former Wired magazine editor, and bestselling author, Chris Anderson takes you on the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. Kindle $11.84; Paperback $12.91; Hardcover $17.59.
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker and Pete Koomen
Written by Optimizely.com co-founders Dan Siroker and Pete Koomen, A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate. Kindle $14.99; Hardcover $17.46.
The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
This is the story of Amazon.com, the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. Amazon.com started off delivering books through the mail, but Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. Kindle $10.99; Hardcover $16.80.
Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking by Eric Ward and Garrett French
The web is comprised of links: links between websites, links within social media venues, and even links in email inboxes. Eric Ward shares techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more. This guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Paperback $13.71.
Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships by Michael Brito
Content is still king, and if you’re a brand marketer, you need to start thinking like a media company, too. This book brings together strategic insights, operational frameworks, insights, and practical approaches for transforming your brand into a highly successful media company. Kindle $9.99; Hardcover $18.71.
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy by Christer Holloman
Based on interviews with marketing and media professionals, this book provides detailed examples of the social media strategies in place at Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, Chevrolet and more. It includes case studies packed with hand-on-advice that you can put to work immediately in your company. Hardcover $16.77.
Stir – Achieving the Perfect Marketing Mix by Lauren Young
Stir restructures the way business owners approach marketing their brand to drive business growth. Stir shows novice and accomplished entrepreneurs how to make a product or services irreplaceable, how to budget to execute a strategy, and how to incorporate strategies to influence buying. Paperback $19.99.
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer
Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending your marketing budget on a social media consultant. Maximize Your Social offers a vision of what businesses need to do to create and execute their social media road map. Kindle $11.99; Hardcover $15.88.
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand
In Highly Recommended, Paul Rand reveals how customer recommendations in the digital space have radically transformed the way people buy. Highly Recommended puts you on the fast track to taking control of the dialogue about your business that’s already taking place. Kindle $11.99; Hardcover $15.39.